Author: billboardinsider

OUTFRONT Celebrates Black History Month

NEW YORK, NY – February 4, 2022 – OUTFRONT Media Inc. (NYSE:OUT) is proud to launch its Black History Month campaign in partnership with 100 Black Men of America, Inc. titled “I’m Next,” which celebrates and supports black youth and black mentorship across the country. 100 Black Men of America […]

Company of the Day: Freeway Advertising

Company:  Freeway Advertising Markets:  Arizona, Montana, Nevada and Utah Address:  2604 West Van Ross Drive, South Jordan, Utah  84095 Email: sales@freewayadvertising.com Phone: 801-243-4255 Freeway Advertising operates a billboard plant with 5,197 faces in Arizona, Montana, Nevada and Utah.  The company was started in 1972 [wpforms id=”9787″] Paid Advertisement

Who has the biggest billboard market share in the US?

Lamar accounted for 28% of US billboard revenues during the first 9 months of 2021, followed by OUTFRONT (20%), Clear Channel Outdoor Americas (17%) and Link Media Outdoor (1% billboard market share).  Here’s the surprise.  Independents are the biggest single block of US billboard revenues.  Independents make up 34% of […]

Wes Frick On What’s In a Good OOH Ad

Wes Frick is a free lance billboard designer located in Denver, Colorado.  His company is Wes Frick Design.   Billboard Insider talked with Frick about what makes an effective out of home ad. How did you get into out of home ad design? I graduated college and worked at Lamar designing […]

JD Decaux issues 500 million euro 8 year notes.

JCDecaux issued 500 million euro ($571 million US) 8 year notes at a coupon rate of 1.625%.  The funds will be used to refi existing debt and for general corporate purposes.  The offer was oversubscribed by 3 times.   The refi comes follows last week’s announcement that the JCDecaux revenue grew […]

OUTFRONT’s 5 Big OOH Trends For 2022

The OUTFRONT 2022 Advertising Trends Report was created to empower marketers and brands with relevant ideas to help engage with today’s active consumers on the move. These are the five macro-trends sure to guide media decisions in 2022: Trust Issues Less URL, More IRL Connecting the Dots Reaching Audiences on Their Terms […]

Company of the Day: Franklin Outdoor

Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Franklin Outdoor is a family-owned business started in 1978 by Jim Franklin and now owned by his son Keith Franklin. The third generation, Dan Franklin, is active in the business today. The company operates a […]

Goodman on Lease Terminations and Keeping Your Options Open

Today site development expert Andy Goodman talks about how to approach a lease termination and how to keep options open when you’re worried a landlord won’t extend your out of home lease. Terminations If there’s negotiations going on at the end of the lease and we’re trying to work through […]

3D Installation Promotes OREO Cookies and The Batman Movie

2 February 2022 – London, UK: For the next two weeks, people across the nation might be surprised to look up and see the Caped Crusader’s Batarang staring down at them, as it slices through a giant OREO cookie. This unique OOH special build, which will feature at sites across the […]

Intersection Expands on West Coast

Intersection, an experience-driven out-of-home (OOH) media and technology company, is expanding its West Coast presence and digital footprint with new and extended contracts in Seattle, Portland and San Francisco. Portland Street Car has awarded Intersection with a 5 year (with a 5 year option) contract to sell advertising on its […]