Author: billboardinsider

Do You Include Prices in Ride Sheets?

A reader asks: I have a question when it comes to ride sheets.  Should you have your prices in them or not?  If so what are the advantages and disadvantages?  Do most operators have prices on ride sheets? Billboard Insider’s company, Circle City Outdoor, puts prices in our ride sheets. […]

Fotofetch Shot of the Week

Photographs are an incredibly powerful tool for telling a business’s story. They provide an immediate visual representation of your mission, values, and offerings. Photographs can be used to create an emotional connection with your customers and their audiences. Additionally, they can be used to showcase the dynamic ways you can […]

Broadsign Retains OOH Capital as Global Strategic Advisor

January 23, 2023 (London, England) – Broadsign, one of the largest global Out of Home technology platforms, has retained OOH Capital, the complete Out of Home advisory, to provide strategic advice as the company expands its international reach into new markets. OOH Capital will conduct research to provide insights associated […]

Company of the Day: Sunrise Outdoor

  Company: Sunrise Outdoor Advertising Markets: New York Headquarters: 251 Main Street, Huntington, NY  11743 Phone: 631-427-7100 Email: sales@sunriseoutdoor.com Sunrise Outdoor is the largest outdoor advertising company on Long Island, New York.  The company was established in 1975 with the acquisition of 68 billboards in Nassau County.   Over the years Sunrise has grown to […]

Gephart On Handling Rate Pressure and Getting the Long Term Buy

Last fall I was honored to do a webinar for IBO, during which two important questions were posed: How do you handle competitors who are lowering their rates in a recession?  Don’t make it an either/or conversation. Show the advantages of buying your board AND your competitors board with an […]

Adkom Media Owner Seminar Jan 25

Media Owners + Adkom Webinar | January 25 @1pm EST Join us for our first ever Media Owner Webinar! We will be talking to a panel of our media partners about how their businesses have benefited from working with Adkom. Come prepared with questions to ask our excellent panelists! Register […]

Company of the Day: Summit Media

Company: Summit Media Headquarters:  1445 Fifth Street Santa Monica, CA 90401 Phone:  877-820-3002 Markets: California, New York Summit Media was founded in 1998 and operates a plant of high-profile, large-format bulletins, squares, spectaculars and walls in Los Angeles, with a focus on: Sunset Strip West Hollywood Hollywood West L.A. Brentwood Santa Monica Beverly […]

The Time a Bank Almost Put Lamar Out of Business

By Ken Altena, Partner, Billboard Loans, LLC. Did you know that in 1977 a bank almost put Lamar Advertising out of business?  Here’s Keven Reilly Sr. quoted in Signs of Opportunity: How Lamar Advertising grew into the biggest billboard business in America. In the spring of 1977…I received an emergency […]

Broadsign Unveils Next Generation Platform

Montreal, Canada – January 18, 2023 – Broadsign, the leading out-of-home (OOH) technology developer, announced its next-gen OOH platform ahead of Integrated Systems Europe (ISE), held in Barcelona, Spain, January 31-February 3, 2023. Designed to help OOH media owners enhance business management, operations, and scalability, the reimagined platform includes unified […]