In EBIDTA and Billboard Cashflow and Why You Need to Know the Difference, Billboard Insider commented that out of home companies trade at 8-12 times billboard cashflow (e.g. revenue less lease costs, electricity, property taxes and a sales commission of 5-10%). A Billboard Insider reader writes, “I find your article […]
Two workers were hurt last week after tumbling 20 feet to the ground while removing a billboard on North Gaffey Street in San Pedro, California. A crane arm broke spilling the workers who were subsequently trasported to the hospital. The Billboard was owned by Regency Outdoor. You can read the […]
Company: Birdhouse Outdoor Markets: Pennsylvania Email: hello@birdhouseoutdoor.com Phone: 570-309-3012 Birdhouse outdoor operates a plant of static billboards, digital billboards and parking garage signs in the following Pennsylvania communities: Blakely Factoryville Peckville Scranton The company has founded in 2018. Ryan Adcroft is one of the firm’s managing partners. To receive […]
NEW YORK—American music superstar Post Malone became the first entertainer to perform at TSX Broadway’s game-changing venue during a surprise pop-up concert in the heart of Times Square. On an otherwise ordinary mid-July afternoon, thousands of spectators converged in the Crossroads of the World to watch the musical artist […]
You’ve probably heard out of home investors, brokers and lenders talk about EBITDA and Billboard cashflow. It’s important to know the difference. Out of home EBITDA Out of home cashflow or EBITDA is earnings before interest, depreciation, amortization and income taxes. It’s how much cash your company generates each year […]
Toronto, Ontario – Media Resources, a global leader in digital LED displays, is excited to announce the expansion of its patented SITELINE™ family with the introduction of Generation 3 technology. This groundbreaking expansion sets a new benchmark in the industry for light trespass mitigation in LED displays, solidifying Media Resources’ […]
Los Angeles, CA (July 20, 2023) – Accretive Media, an out-of-home data and technology company, today announced that it is now a member of the Network Advertising Initiative (NAI), the leading non-profit self-regulatory body focused on technology providers in the online advertising ecosystem. Membership requires adherence to the NAI Code […]
(Denver, Colo.) – July 19, 2023 – Generation Wild, Colorado’s leader in the youth-and-outdoors movement created by Great Outdoors Colorado (GOCO), along with Sukle Advertising & Design, an independent creative agency based in Denver, have created eye-catching billboards across the Denver-metro area as a part of GOCO’s ‘Share This Wonder-Full World’ campaign. Sukle has designed billboards that integrate natural elements to […]
Take a billboard down when a lease expires or else the structure may be the landlord’s. That’s the lesson of Denny Weikhorst Equipment vs Tri State Outdoor. Here are the facts. In July 1985 Western Outdoor Advertising signed a lease agreement with Roy Smith to erect a 14 by 48 […]
Submit your stellar work! The 2023 Media Plan Awards’ call for entries officially opens today and we’re on the lookout for standout work that proves why OOH is a powerful platform that delivers efficiently and effectively. The most successful OOH campaigns go beyond the status quo; they require compelling creative, […]
