Four observations after reviewing the OAAA’s fourth quarter 2022 US out of home revenue figures. All sectors up. All US out of home industry sectors grew during the fourth quarter. Place based led all sectors (up 31%), followed by transit (up 9%), billboards (up 7%) and street furniture (up 2%). […]
Three quotes on the importance of out of home design: Functional is easy. Functional and beautiful isn’t. If our canvases look like crap we look like crap. – Eddy Herty, VP National Creative Director, OUTFRONT When people don’t renew it’s generally due to bad creative. If we engage people, they […]
Here’s a post for everyone under 30. Want to stand out from the crowd? Try hand written notes. Billboard Insider attended the OAAA Geopath 2023 show a couple weeks ago. Look what arrived in the mail. A hand-written note from CircleGraphics CEO Rod Rackley thanking us for doing business and […]
Company: Ad on the Move Markets: Nationwide Address: 4488 Lower Park Rd, Orlando, Florida. 32814 Email: info@adonthemove.com Phone: 877-407-2800 Ad on the move was formed in 2015 to operate intelligent mobile digital billboards on truck fleets. The billboards are placed on the rear side of trailers traveling between major metropolitan areas. John […]
Today out of home leasing and development expert Andy Goodman discusses the pros and cons of recording a memorandum of lease versus recording a lease. We’ve presented standard lease recording language below with Andy’s comments are in italics. Memorandum of Lease: Lessor agrees that this Lease Agreement may be recorded. […]
As the OOH industry continues to grow, more opportunities are being created for everyone involved. This includes traditional assets, such as billboards and posters, as well as digital displays, programmatic buying, and new measurement systems. Companies like FotoFetch are helping to revolutionize the industry by providing timely and high-quality […]
Company: Action Outdoor Market: Louisiana Headquarters: 7302 Hwy 182 East, Morgan City, Louisiana. 70380 Phone: 985-384-3622 Action Outdoor is a family owned company with over 25 years experience in the out of home business. The company operates a billboard plant in Louisiana. Insider talked with Austin Aucoin. One of Action Outdoor’s digital billboards was […]
In the final installment of our series of interviews, Billboards for Education Founder Matt Richman talks about selling the out of home company he formed. What made you decide to sell your business. I didn’t anticipate selling for another 5 years. I wanted to grow bigger. And then it hit […]
Earlier this week Texas out of home attorney Richard Rothfelder reviewed the legality of taxing billboards based on earnings. California out of home attorney Richard Hamlin tells Billboard Insider California property taxes can’t be based on a billboard’s income. California property taxes must be based on real property. They may […]
For the fifth year in a row, the Out of Home Advertising Association of America (OAAA) has joined forces with EARTHDAY.ORG to launch a national out of home (OOH) campaign for Earth Day to help broaden, educate, and activate the environmental movement. The theme “Invest in our Planet” continues for a second […]
