Author: billboardinsider

Fotofetch Shot of the Week

Out for a stroll, the paparazzi lurk. What’s the story you wish to tell? The shutters click, and the moment over-captured. Once published people will see the elegant and divine, the one-way sign, the muted denizens, the spectacular reds, and of course the message. The message on the wall is […]

Join Solomon Partners in Cycle for Survival

By Mark Boidman, Media Group Head, Solomon Partners As you may know, I am 16-year cancer survivor. In 2020, with help from riders and sponsors, the Solomon Partners team participated in Cycle for Survival and raised over $80,000 for cancer research. My team and I are raising money for rare […]

Randy Otto on Trailhead Media’s Latest Acquisition

Last month Trailhead Media purchased 18 total billboard faces including 12 digital billboard faces from Billboards for Education, a Tennessee out of home operator owned by Matt Richman.  The acquisitions gives Trailhead approximately 3,306 total faces including 236 digital faces.  Billboard Insider talked to Trailhead CEO Randy Otto about the […]

Adams Outdoor Helps Animals Find Homes

Bethlehem, PA – 2/9/23 – This month Adams Outdoor Advertising, a leading Out-Of-Home (OOH) provider in Eastern, PA, is working with local animal shelters to help pets find forever homes by displaying their image on digital billboards. “This campaign is a great opportunity for us at Adams to use our […]

Company of the Day: Turner Outdoor

Company:  Turner Outdoor Advertising Markets: Texas Headquarters: 940 Eikel Street, New Braunfels, TX  78130 Phone: 830-609-SIGN Email: info@turneroutdooradvertising.com Turner outdoor advertising has been in South Central Texas for over 30 years.  The company has 27 billboard structures located on I-55 between San Marcos and San Antonio.  Most of the billboards are 14 by 48 double […]

Aurora Colorado Considering Monument Digital Billboard

Lamar Advertising is proposing a digital billboard in Aurora Colorado, a city which doesn’t allow new billboards.  Lamar real estate manager Steve Cecil and Territory Manager Brent Window made an info-only presentation at February 8, 2023 Aurora City Council planning and economic development committee meeting about leasing city land for […]

Rothfelder on Expiration and Renewal of Sign Permits

My partners Chris and Mike and I are often asked about the situation where a client secures a permit to erect new sign at a conforming site, but he doesn’t build the sign or otherwise finish the work before the permit expires. Then, when the client attempts to renew the […]

Chris Gadek: Outdoor Benefits From the Decline of Digital Advertising

Adquick’s Chris Gadek has a nice article at Fast company titled POV: Digital advertising is dead.  Good riddance.  Yes he has a dog in the fight but he’s right about what privacy concerns are doing to online advertising: “By sheer necessity, browser based advertising will rely on cohort -based or […]

Company of the Day: Tyler Outdoor

Company: Tyler Outdoor Markets: Oklahoma. Headquarters: 5101 S. Shields Blvd, Oklahoma City, OK  73129 Phone: 405-429-5015 Tyler Outdoor operates a billboard plant with 1,900 faces. Tyler outdoor was founded in 1965 by Ralph Tyler.  Tyler Outdoor is part of a local, family owned business by sons Ty and Tony Tyler. The family also […]

Andy Goodman on Lease Terms

Billboard Insider asked out of home leasing and development expert Andy Goodman to review and comment on a standard out of home advertising lease.  Today he looks at the Term Section.  Andy’s comments are in italics. Term:  This lease if for a term of ten (10) years, commencing on the _________ […]