Author: billboardinsider

Company of the Day: Anderson Outdoor

 Company:Anderson Outdoor Advertising Headquarters: 9 Azalea Drive, Key West, FL 33040 Markets: The Florida Keys Phone: 305.294.5479 Email: AOAKW@AOL.COM Anderson Outdoor Advertising has been helping brands capitalize for over 22 years in the Florida Keys. They offer solar powered bus shelters, airport LCD monitors and backlit signs at both the airport and ferry […]

OOH Attorney: Michael Galasso

Today we interview Indiana/Ohio/Kentucky out of home attorney Michael Galasso as part of a series of interviews with out of home law specialists. OOH Attorney:  Michael Galasso Firm:  Robbins, Kelly, Patterson, Tucker Email: mgalasso@rkpt.com Phone: 513-721-3330 States of Practice: Ohio, Kentucky, Indiana How did you get involved in out of […]

Maryland Eliminating Cannabis OOH Advertising

In a comment on our Cannabis shakeout post, Toni Ogle, of Insite Street Media, points out that starting July 1, 2023, Maryland will restrict sellers of recreational cannabis from using out of home advertising: As you may or may not be aware, on July 1, 2023, recreational marijuana use will […]

Will Cannabis Industry Shakeout Hit Out of Home?

Cannabis has been a big buyer of out of home advertising.  You might want to have your out of home credit manager keep close watch on your cannabis clients. Wholesale Cannabis prices declined by an average of 27% in 2022 due to an increase in legal cannabis outlets.  There are […]

Verde Outdoor Connects with Lucit

Bismarck, ND 05/2023 — Lucit, the leading provider of digital billboard inventory connectivity software, is proud to announce an integration withVerde Outdoor. Lucit allows businesses to customize their digital billboard campaigns, see campaign stats, and create and share proofs in one easy-to-use app. Verde Outdoor’s clients are now able to […]

Company of the Day: American Billboards

Company: American Billboards Headquarters: Jonesboro, Arkansas 72404 Markets:  Arkansas  Phone: 870-215-2704 About: American Billboards, formerly Roc Outdoor, operates 67 billboard structures with approximately  182 faces  in the following communities in Arkansas: Augusta Blytheville Bono Brookland Cash Dell Earle Harrisburg Jonesboro Lake City Leachville Lepanto Manila Newport Osceola Paragould Walnut Ridge   To receive a free […]

Catching up with Jim McLaughlin

Billboard Insider caught up with Jim McLaughlin.  McLaughlin has almost 50 years experience in the out of home advertising industry and sits on the board of the OAAA Jim, what have you been up to since retiring as CEO of Link Media Outdoor in 2020? Hi Dave, great seeing you […]

Debt Costs Rising at Public Out of Home Companies

Moorgate Capital Partners has analyzed out of home leverage and cost of debt trends thru March 2023.  The weighted average interest rate on public out of home debt has risen by approximately 1.5% over the last year due to Federal Reserve interest rate increases.   Lamar Advertising has the lowest weighted […]

Nancy Fletcher Scholarship

Have a college age daughter?  You should encourage her to apply for a Nancy Fletcher scholarship.  Details below. Established in 2019, the Nancy Fletcher Leadership Scholarship recognizes and encourages aspiring female leaders with a connection to the out of home (OOH) industry.   The scholarship honors the work of former […]

12 Ways to Get a Client or Prospect to Meet Face-to-Face

Thanks to Kevin Gleason (CEO of Adams Outdoor) for his insights a couple weeks ago in BI about  the importance of meeting out of home clients for face-to-face. They assure you will sell more OOH faster and get your increased share of the ad sales pie. You get far more […]