WASHINGTON, D.C. – April 19, 2023 – New research shows that out of home (OOH) advertising is capturing the attention of U.S. adults whenever they are heading to a store. Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same number state that they notice […]
Our industry’s bright future is closely connected to higher education. That’s why FOARE has granted $663,000 in scholarships to over 200 students since 2001. This year, the program will award five general student scholarships and seven named scholarships, each consisting of $5,000. The scholarships include: The Vern and Elaine Clark OOH […]
A recurring complaint in out of home is how long agencies and big national accounts take to pay. 90-160 days seems to be the norm. MediaMark Factoring has developed a receivables purchase product allowing you to be paid 3 days after you post, thereby eliminating slow paying receivables all together. […]
Company: Ad Trend, Inc. Markets: Kansas, Missouri Headquarters: 14450 S US 71 Hwy, Kansas City, MO 64147 Email: jimb@ad-trend.com Phone: 816-283-0600 Ad-Trend owns a static billboard plant with 200 faces in the Kansas City metro. Ad-Trend was founded in 1983 by Jim Boeh and is the largest locally-owned OOH company in Kansas City. Most […]
Four observations after reviewing the OAAA’s fourth quarter 2022 US out of home revenue figures. All sectors up. All US out of home industry sectors grew during the fourth quarter. Place based led all sectors (up 31%), followed by transit (up 9%), billboards (up 7%) and street furniture (up 2%). […]
Three quotes on the importance of out of home design: Functional is easy. Functional and beautiful isn’t. If our canvases look like crap we look like crap. – Eddy Herty, VP National Creative Director, OUTFRONT When people don’t renew it’s generally due to bad creative. If we engage people, they […]
Here’s a post for everyone under 30. Want to stand out from the crowd? Try hand written notes. Billboard Insider attended the OAAA Geopath 2023 show a couple weeks ago. Look what arrived in the mail. A hand-written note from CircleGraphics CEO Rod Rackley thanking us for doing business and […]
Company: Ad on the Move Markets: Nationwide Address: 4488 Lower Park Rd, Orlando, Florida. 32814 Email: info@adonthemove.com Phone: 877-407-2800 Ad on the move was formed in 2015 to operate intelligent mobile digital billboards on truck fleets. The billboards are placed on the rear side of trailers traveling between major metropolitan areas. John […]
Today out of home leasing and development expert Andy Goodman discusses the pros and cons of recording a memorandum of lease versus recording a lease. We’ve presented standard lease recording language below with Andy’s comments are in italics. Memorandum of Lease: Lessor agrees that this Lease Agreement may be recorded. […]
As the OOH industry continues to grow, more opportunities are being created for everyone involved. This includes traditional assets, such as billboards and posters, as well as digital displays, programmatic buying, and new measurement systems. Companies like FotoFetch are helping to revolutionize the industry by providing timely and high-quality […]
