As a professional OOH salesperson, do you have an intentional method to how you manage your book of business? Have you broken down your clients into strategic categories with a defined approach as to how you are going to manage those relationships? It’s a bit of a rhetorical question…after 45 […]
Billboard Insider is written by out of home operators for out of home operators. But don’t just take our word for it. Read what 100 out of home execs have written to us over the years. A couple of our favorite comments are “you are playing chess while others play […]
Yesterday we discussed whether you should take outside equity into your out of home business. Outside equity investors can provide the capital and advice to allow you to get bigger. The downside is that you are less nimble and have less control. Two-thirds of Billboard Insider’s readers choose to […]
Company: Adams Outdoor Advertising Markets: Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia, Wisconsin Headquarters: 3801 Capital City Blvd., Lansing MI 48906 Phone: 770-333-0399 Adams Outdoor Advertising (AOA) operates an out of home plant in Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia and Wisconsin. The company has in excess of 10,000 faces including […]
As we approach mid-year, assess your sales pacing to determine if you are on track to make your sales budget. A key to selling more 00H faster is to plan for a sufficient prospecting/sales cycle. Don’t waste valuable, limited sales time pursuing new business with too short of a sales […]
When Billboard Insider interviewed entrepreneur Matt Richman about starting, running and selling his out of home business we asked him what he knows now that he wishes he knew when he started and he said this… What do you know now that you wish you knew when you started in […]
Common elements that great images typically have; Good use of light, capturing the moment, correct composition for the given situation, and the photographer’s choice of distance to their subject. Nowhere is that more true than in shooting Billboards and Out of Home. Those 3 elements combine to make for an […]
April 25, 2023. (Montclair, New Jersey) Pearl Media is entering the Las Vegas market with a 9,624 square foot digital sign on the Las Vegas Strip. “THE GATEWAY”, made up of over 14 million pixels, will be one of the largest Out of Home Digital Displays in all of Las […]
Adquick founder Matt O’Connor was part of an NBC Bay Area news feature called The return of out of home advertising. Some of Matt’s comments. On the rise in non-traditional out of home. Anywhere that there’s a digital screen there’s a company trying to make that an ad format… Out […]
A Billboard Insider reader asked about trivisions. We talked to New York out of home executive Royal Forgues of BeSeen 24-7 about the place of trivisions in a digital world. What’s your opinion of Trivisions? Trivision Billboards are a type of billboard that displays three different advertisements in one location […]
