Author: billboardinsider

Forbes Catches Up to Moreno et al.

Forbes has caught up to a story Billboard Insider broke on July 28 about Artie Moreno and Ernie Garcia II buying into Clear Channel Outdoor.  See Two of Arizona’s Richest Businessmen Team up on Billboard Bet.  Our favorite quote from the article: “We believe the group’s position in Clear Channel […]

Place Exchange Partners with OUTFRONT in Canada

Toronto, Canada (Aug 1, 2023) — Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, today announced its integration with OUTFRONT Media in Canada, the latest company to join the list of Place Exchange Canadian partners that make up its vast supply footprint in the country. OUTFRONT Media operates […]

Company of the Day: Branded Cities

Company:  Branded Cities Markets:  Nationwide Headquarters:  2850 E. Camelback Road, Phoenix, AZ  85016 Phone: 602-840-3000 Email: sales@brandedcities.com Branded cities operates a plant of high profile billboards in New York, Los Angeles, Chicago, Philadelphia, Wash DC, Phoenix, Denver and Las Vegas and in Canada.  The company was formed in 1988.  Steven Ellman is the company’s […]

Invision Outdoor Offers Premium Ad Placements in New York City

NEW YORK, NY (August 1st, 2023) – Invision Outdoor, a pioneering female-owned and operated business in the out-of-home advertising industry, is proud to announce its official launch on August 1st, 2023. Led by industry veteran Nicole Walker, Invision Outdoor aims to transform the advertising landscape in New York City by […]

Why your Billboard Isn’t Working

There are many factors that go into making a successful billboard campaign. Really good billboard advertising hits like a truck, because it’s powerful, simple messaging that makes people really think. It’s edgy, conceptual, bold, striking, and emotion-provoking. We also need to recognize that there are multiple billboards on the road […]

Intersection Partners with So Cal’s Metrolink

Intersection, the leading experience-driven out-of-home media and technology company, today announced an exclusive partnership with Southern California’s Metrolink, the nation’s third-largest rail system. Metrolink rail lines cut through some of Southern California’s most populous residential areas and desirable tourist locations in Los Angeles, Orange, Riverside, San Bernardino, Ventura, and San […]

Three Musts for an Out of Home Company Succession Plan

What happens to your out of home company if something happens to you? This is a huge consideration for you if you have a small out of home company and  your spouse is not active in the business.  Here are three musts for a good succession plan. A Will If […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Book Your Billboard

Company:  Book Your Billboard Markets:  South Dakota Address: 2004 N Westport Ave, Sioux Falls, South Dakota 57107 Email:  doug@bookyourbillboard.com Phone: 605-799-6977 Book Your Billboard operates 45 billboard structures in South Dakota.  The company uses Daktronics digital billboards.  The company was the subject of a Sioux Falls Business article in 2019 and a Daktronics profile in August 2020.  […]