Clear Channel Outdoor Holdings, Inc. announced this week plans for underwriting a public offering of 100 million shares of their common stock. After reviewing the prospectus, Insider thought it would be worthwhile to pass along some thoughts. Use of Proceeds Insider has written about CCO’s high leverage. The good news […]
How do you find good out of home advertising employees when unemployment is at a 50 year low? Three ideas. Use Your Billboards “How do billboard companies advertise billboard jobs? Billboards” says the headline of a Statesman article on how Reagan Outdoor is advertising for installers on its billboards in […]
By Nick Levi, OAAA Legislative Intern As more states legalize cannabis, OAAA has assembled advertising regulations (which vary state to state). If you have questions about specific rules governing cannabis marketing, let us know (kyoakum@oaaa.org). Meanwhile, here are answers to commonly asked questions about this new sales category: 1. What […]
Company: Visual Outdoor, LLC Headquarters: 379 Bee Tree Ln. Blairsville, GA 30512 Markets: Northeast Georgia, Western North Carolina, and Eastern Tennessee Phone: (706) 745-9322 Visual Outdoor Advertising is owned by Terry Poteete and operates in the fast growing areas of Northeast Georgia, Western North Carolina, and Eastern Tennessee. They own and […]
Everyone wants a billboard to promote their Emmy chances says Hollywood Reporter. Good news for Clear Channel Outdoor, OUTFRONT Media, Ace Outdoor and the other Sunset Strip and LA operators. Space on the Sunset Strip is now worth $75,000-150,000 for 4 weeks. Hold the Hype on autonomous cars says the […]
Patented Air Series product critical to winning bid for a 30’x60’ video scoreboard at Zachary High School, a leading football program in Louisiana (DORAL, FL. – July 23, 2019) Lightking™, the innovation-driven outdoor LED screen manufacturer, announced that its patented lightweight, vented Air Series LED board was chosen for the […]
Media Resources is proud to announce the addition of Jared Johnson to our Digital LED Display division where his concentration will be DOOH. Media Resources was founded by Outdoor Advertising veterans, and Jared is a true billboard guy with two decades of local, regional and national experience. Asked why he […]
Did you know: Although born in Baltimore, Edgar Allen Poe grew up in Richmond. The State Capitol Building in Richmond was designed by none other than former US President Thomas Jefferson. This week’s Geopath Market Spotlight focuses on the Richmond-Petersburg, Virginia DMA. Infographics for the top DMAs and much more […]
Company: Viscom Outdoor Markets: California Headquarters: 11199 Shadow Court, Auburn CA 95602 Phone: 877-484-7266 Email: dave@viscomoutdoor.com Viscom Outdoor was founded in 1974. The company operates and represents approximately 30 billboard structures in Northern California. Insider talked with Owner Bob Townsend and Manager Dave Moran. Bob you’ve got a great story about […]
Yesterday, the OAAA announced the hiring of Anna Bager, currently executive vice president of the Interactive Advertising Bureau (IAB), to succeed Nancy Fletcher as president & CEO, effective September 16. Anna will be attending the following events. Please check oaaa.org for more details closer to the event: Advertising Week […]
