Did you know: The largest vein of anthracite coal in the world in under the Lackawanna Valley. The Archbald Pothold is the largest glacial pothole in the world. This week’s Geopath Market Spotlight focuses on the Wilkes Barre-Scranton DMA. Infographics for the top DMAs and much more are available to […]
Queensland New Zealand has banned junk food ads at 2,000 outdoor advertising sites owned by the government. “Young people use public transport, they’re exposed to this sort of marketing, its a wallpaper in their lives.” says a government spokesman. An opposition politician responds:”We think the Government should be focusing on […]
Company: Saben Outdoor Market: Georgia Headquarters: 1380 Collingsworth Road, Palmetto, GA Phone: 770-463-4158 Email: rentabillboard@sabenllc.com Saben Outdoor is a small, family owned firm which owns static and digital billboards in the Atlanta area. Many of the billboards are along I-85 south of Atlanta and I-20 west of Atlanta. The company also provides management […]
MONTREAL, April 24, 2019 — Broadsign International Inc., the leading digital out-of-home marketing platform, today announced that it has reached an agreement to acquire the industry’s premier out-of-home enterprise business solution, Ayuda Media Systems. Both companies are headquartered in Montreal. For out-of-home (OOH) media owners who have an increasingly complex […]
My Turn, By Nancy Fletcher OAAA President and CEO In today’s era of highly targeted media options, OOH has emerged as a central ingredient within the most thoughtful communication strategies. The power of OOH is recognized by savvy brands and agencies who understand the medium is a force that drives […]
LAS VEGAS – Adomni, an open online platform to find and buy digital out-of-home advertising, announced today that out-of-home (OOH) industry veteran, Andrea Messimer-Henley, has joined the company as senior director of sales and business development. “We couldn’t be more thrilled to have someone of Andrea’s caliber joining our team,” said Jonathan […]
A fascinating exchange between Marcus Johnson and Nicole Perrin on an Emarketer podcast last week. (emphasis Insiders). Marcus Johnson: A recent digiday piece actually notes that all attention was not created equal. Marketers are starting to further probe whether current viewability standards are a true measure of audience attention. The […]
Company: Salt River Outdoor Headquarters: SALT RIVER DEVCO, 8840 E. Chaparral Road, Suite 280 Scottsdale, AZ 85250 Sales Agent: Becker Boards, 4350 E. Camelback Rd., Ste. B-195 Phoenix, AZ 85018 Phone (Sales): 480.370.7740 Email: sales@beckerboards.com Salt River Devco owns and operates a portfolio of twenty (20) double-faced static outdoor advertising […]
Lawmakers in Louisiana overwhelmingly defeated an anti-billboard proposal (14-to-3). Insider breaks down the three-hour hearing in Baton Rouge at the State House Transportation Committee, to share what worked. Background In Louisiana, the trucking/logging industries blame lawsuits and trial lawyers for inflating insurance rates. Frustrated truckers and loggers took aim at billboards, […]
Blue Sky Digital Printing, based in Norman OK, has the capacity to print over 1.5 million square feet of advertising vinyl per month. They are dedicated to providing their clients with a large selection of outdoor and indoor options in terms of design, size, and product. Spring can be a […]
