Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer […]
Tag: out of home creative
Adam Owen on the 50:40:10 Rule
By Adam Owen, Owen Design Company. Whenever setting up your board, try to keep this simple ratio in mind. 50% image…40% call to action…10% information. A picture is worth 1,000 words so make sure it gets a dominant role in the art. Make your call to action simple and concise. […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designerand founder […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
IBOUSA Creative Challenge Winners
Here are the top three winning entries to the IBOUSA 1st annual creative challenge. 1st place. Schlitterbahan Water Park. Designed by Melody Roberts with Out of Home Creative. Submitted by Landon Jennings Benchmark Outdoor. Roberts tells Insider: “When Benchmark Outdoor commissioned me to design Schlitterbahn Water Park & Resort, they […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Melody Roberts on Principles of Good OOH Design
This week’s podcast guest is Out of Home Creative’s Melody Roberts. Melody discusses out of home design principles, common design mistakes, how digital and static design differ and how to effectively use a designer. Click below to listen to the podcast on your computer or to subscribe to the podcast […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Adam Owen on Billboard Design
Adam Owen is Creative Director at Owen Design Co, an Austin TX firm specializing in OOH design and banding. Adam has designed billboards for over 20 years for more than 100 billboard clients. Adam is a Vendor Associate in the IBOUSA. You can reach Adam at adamowencreative@gmail.com or 336-209-4138. Adam […]
Three of a kind: selfies
With the advent of smartphones and social networks like Facebook, Snapchat and Instagram we really are living in a ‘Selfie generation’. Posting on social media and the OOH industry are a great match as they rely on eye-catching visuals to cut through the clutter, so today Daily Billboard Blog’s ‘3 […]