By Steve Nicklin SVP Marketing and Analytics, OAAA The QSR category produced a solid 7.3% increase in OOH spend in 2021, and the latest OAAA-Harris Poll research showcases why OOH is an important component of the fast food media mix. McDonald’s is the classic OOH case study, having earned the […]
Calling all OOH advertisers – The 2022 Media Plan Awards are open for entries The numbers don’t lie. The power of OOH keeps growing, so much so that it’s now much more efficient at generating results than TV, video, radio, banner, and print ads. But great OOH campaigns don’t just […]
A recent Wall Street Journal article reports on a lack of communication between TV sets and streaming devices which causes an estimated waste of over $1 billion in ad dollars. In a season where inflation is raging, you would expect an increasing focus by companies on the productive use of […]
By Steve Nicklin, SVP, Marketing and Analytics, OAAA In an economic climate impacted by high inflation, it’s no surprise the latest research from OAAA and The Harris Poll reveals 68 percent of Back-to-School (BTS) shoppers will be looking for OOH ads regarding special sales and deals as they make […]
US Out of Home revenues grew 41% in the first quarter of 2022. When you look into the numbers you can see Place Based, Transit and Street revenues grew in triple digits versus 22% growth for Billboards. High growth for Place Based, Transit and Street furniture is due to the […]
WASHINGTON D.C. (June 6, 2022) – Out of home (OOH) advertising revenue increased 40.5 percent in the first quarter of 2022 compared to the previous year, accounting for $1.8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). The digital OOH format led total […]
By Julia Cramer, Adomni Content Specialist Synopsis: OOH coupled with digital proves to be one of the most underrated ad types driving exceptional reach. The Out of Home Advertising Association of America (OAAA), in partnership with Comscore, recently released its new survey, “Consumer Insights: OOH and Online Activation,” which concentrated […]
WASHINGTON D.C. (May 25, 2022) – The Out of Home Advertising Association of America (OAAA), the trade group representing the entire Out Of Home (OOH) advertising industry, today released a comprehensive methodology for capturing mobile advertising IDs that represent the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The guide […]
2022 OAAA Legal Seminar – Save the Date Plan on attending the OAAA Legal Seminar on Tuesday, November 15 – Wednesday, November 16, 2022 at the Ritz-Carlton Pentagon City, 1250 South Hayes Street, Arlington, VA. Registration Fees: $550/person (received on or before Friday, September 30, 2022) $675/person (received beginning […]
By Anna Bager at the Geopath/OAAA 2022 OOH Media Conference Standing here in front of you, in person, today is a big moment for me. How I have been longing for this. But today I’m not here to talk about the past, I’m here to talk about the future. We […]
