2022 OAAA Legal Seminar – Save the Date Plan on attending the OAAA Legal Seminar on Tuesday, November 15 – Wednesday, November 16, 2022 at the Ritz-Carlton Pentagon City, 1250 South Hayes Street, Arlington, VA. Registration Fees: $550/person (received on or before Friday, September 30, 2022) $675/person (received beginning […]
By Anna Bager at the Geopath/OAAA 2022 OOH Media Conference Standing here in front of you, in person, today is a big moment for me. How I have been longing for this. But today I’m not here to talk about the past, I’m here to talk about the future. We […]
WASHINGTON D.C. (May 17, 2021) – The Out of Home Advertising Association of America (OAAA) today announced the 80th Annual OBIE Award Winners. The OBIE Awards are the out of home (OOH) advertising industry’s oldest and most prestigious honors for creative excellence in out of home advertising design. OAAA presented […]
Insider checked in this week with a very busy staff at the IBOUSA as they are finalizing preparations for this years Spring Conference. The event is being held at the Intercontinental Kansas City at the Plaza located next to the Country Club Plaza. The IBO is expecting 231 […]
By Julia Cramer, Adomni Content Specialist Synopsis: Education will fuel the adoption of DOOH and allow advertisers and agencies to fully understand the potential this medium holds. The digital out-of-home (DOOH) industry has been rapidly evolving primarily due to the pandemic, which revved the adoption of programmatic capabilities. Advertisers […]
Create the next generation of OOH Excellence. As part of FOARE’s mission to support the growth and development of the OOH industry, the non-profit organization awards 11 scholarships each school year – and now is your chance to make sure a deserving student is considered. FOARE is now accepting applications […]
The Out of Home Advertising Association of America (OAAA) is once again joining forces with earthday.org for a national out of home campaign to celebrate Earth Day. Showcasing the theme “Invest in our Planet,” this year’s campaign is primarily focused on reaching businesses and government entities—those with capital to […]
On this week’s Billboard Insider podcast OAAA EVP Government Affairs, Mike Hershey talks about 6 out of home issues to watch. Here are the highlights. Political Spending Let’s compare 2020 to 2016…we saw an almost doubling in political campaign spending in the most recent presidential election. In 2020 we had […]
A rising tide lifted all out of home sectors in 2021. Here are the 2021 annual US revenue figures broken down by sector. Street furniture revenue grew 43% in 2021, followed by billboards (up 17%), transit (up 11%) and place-based (up 3%). Roadside billboards have recovered and are […]
April 11, 2022 (Washington, DC) – Out of home (OOH) advertising revenue increased 16.7 percent in 2021 compared to the previous year, accounting for $7.1 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH (DOOH) is leading the overall growth, and the […]
