Articles by: billboardinsider

Clear Channel Outdoor Execs Leaving

Insider hears rumors that executives are leaving Clear Channel Outdoor and also that more Clear Channel Outdoor markets will be put up for sale soon. Clear Channel Outdoor General Counsel Craig Gangi left in March to join Omnicom. Insider heard rumors that Clear Channel Outdoor EVP of Human Resources Julio Manso left the company and notices that today Manso’s bio was removed from the Clear Channel Outdoor’s website. Insider is trying to confirm reports that at least one other exec […]

by billboardinsider· · Comments are Disabled · Business

Dane County Turns Down Billboard Money

The Sun Prairie Star reports that Dane County supervisors passed up a $200,000 revenue boosting billboard contract at the Dane County Regional Airport by an 18-16 vote after neighborhood groups opposed the outdoor advertising saying it didn’t fit into revitalization efforts.  The airport has leased billboards to Adams Outdoor for 30 years.  The contract would have allowed Adams Outdoor to lease three billboards for $35,000/year plus 28% of gross revenue.  It included 4 months of free airport advertising.  The airport […]

by billboardinsider· · Comments are Disabled · Regulations

Lamar Running Brilliant Claritin Digital Billboard Ad

Claritin is running a digital ooh campaign in Lamar markets.  When the pollen count is moderate to high this ad is activated. Insider agrees with Lamar’s Director of New Business Development Mario Martinez: brilliant use of digital out-of-home advertising. Paid Advertisement

by billboardinsider· · Comments are Disabled · Creative

Lightking Introduces New LED Billboard product line.

The future of LED billboards is here. Lightking Outdoor has unveiled their cutting-edge, patent-pending new product, the Air Series. The lightweight billboard is half the weight of standard LED billboards, has 25% lower wind-loads and allows air to flow through the product, making it self-cooling. The innovative design combines an aluminum exoskeleton and injection-molded louvered modules making it less necessary to reinforce billboard structures during retrofits, saving months of time and tens of thousands of dollars. The new technology also […]

by billboardinsider· · Comments are Disabled · Digital Signs

Baltimore’s Spectacular LED Art Board

Insider has written before about how digital signs can be used to create buzz in urban environments. Baltimore has a spectacular 52′ by 42’ Formetco digital sign which runs ads and also provides free space for artists to showcase their work. The digital sign was constructed in July 2014 and is located at 1700 North Charles St next to Baltimore’s Penn Station. The area is home to theaters, opera houses, restaurants, Johns Hopkins, Loyola, University of Baltimore and the Maryland […]

by billboardinsider· · Comments are Disabled · Business

East Hartford OOH Firm Scales New Heights with 3D Times Square Billboard

Out of Home America Wilkins Media (OOHA Wilkins) of East Hartford, CT has created a 3D climbing wall on a billboard for the Toyota RAV4 Hybrid in New York City’s Times Square. “This is the tallest outdoor climbing wall in New York City, and the first billboard of its kind in Times Square,” said Patricia Turosz, Director of Client Partnerships at OOHA Wilkins, headquartered in East Hartford. She worked with ad agency Saatchi & Saatchi LA beginning last September to […]

by billboardinsider· · Comments are Disabled · Creative

Company of The Day: SignAd Outdoor

Company:  SignAd Outdoor Markets: Texas, Western Louisiana Headquarters: 1010 North Loop, Houston, TX  77009 Phone: 713-861-6013 Email: SignAd Outdoor Advertising is a family-owned and operated private company which was started in 1964 with 2,000 static and digital billboards in Texas and Southwest Louisiana.  The company has digital billboards in Alvin, Carrizo Springs, Conroe, Edna, Galveston, Kenedy, La Porte, League city, Pleasanton and Waco.         Paid Advertisement  

by billboardinsider· · Comments are Disabled · Business

Company of The Day: Premium Outdoor

Company: Premium Outdoor Markets: Florida Panhandle Headquarters: 3001 S. Highway 77, Lynn Haven, FL  32444 Phone: 850-819-5381 Premium Outdoor is an independently owned company with over 100 faces located in Panama City and Bay County, Gulf Co., Jackson Co., and Washington Co., Florida. The company operates 12 digital billboards and an additional 14 static faces. The company also provides indoor advertising. Lisa Shaw Atkinson is the company’s President.  Insider talked with Atkinson last week. Lisa, how did you get in […]

by billboardinsider· · Comments are Disabled · Business

Proposed Rule Change May Cost Flathead County Bus Shelters

Regulations can have unintentional consequences.  The Montana Department of Transportation has proposed a rule prohibiting outdoor advertising on the outside of transit shelters within the state right of way.  The Daily Interlake reports that Chandler Communications may remove the shelters if it can’t run advertising on the shelter’s exterior.  Chandler has 22 bus shelters in Flathead County, including 16 in the right of way.  Chandler purchased and maintains the shelters at no cost to county taxpayers and uses advertising to […]

by billboardinsider· · Comments are Disabled · Regulations

Turlock Postphones Digital Sign Regs

Turlock Journal reports that the Turlock Planning commission has tabled discussions on electronic message boards and digital billboards.  The commissions is concerned about the following issues: Whether to allow on-site only advertising. Sign construction parameters. Sign Area Allowance. Lighting. Message frequency. You can read a Planning Commission memo discussing the issues here.  Rogers Media would like to transform an empty 85 foot truck stop sign into a digital billboard and is waiting for rules to be able to proceed.   […]

by billboardinsider· · Comments are Disabled · Regulations