Author: billboardinsider

Company of the Day: Reagan Outdoor

Company: Reagan Advertising Markets: Indiana, Iowa, Minnesota, Nevada, Tennessee, Texas, Utah Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT  84116 Phone: 801-521-1775 Reagan Outdoor was started in 1965 and is privately held.  Reagan is the 5th largest out of roadside billboard company in the US with 9,300 faces in in 7 states. […]

OOH Founders Journey – Getting Started

Billboard Insider is running a series about starting, running and selling an out of home company.  We will profile James Douglas who started Arthur Outdoor with his brother Samuel Douglas after graduating from college. Earlier this month the Douglas brothers sold their out of home assets to Main Street Outdoor. […]

Hivestack Expands in Brazil

SÃO PAULO, BRAZIL, MONTREAL, CANADA (November 2, 2022) – Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a partnership with RZK Digital, a data-driven DOOH media network operator offering large-scale LED panels distributed across high urban transport environments in Greater São Paulo. […]

Talon Wins Krystal Out of Home Account

New York, NY – October 31, 2022 – Talon America, a leading independent Out of Home (OOH) media specialist and technology services company, today announced that it has been appointed as U.S. OOH media agency partner by Krystal Restaurants, the original quick-service restaurant chain in the South. Krystal is expanding […]

Jim Johnsen: The Pool of Buyers is Better Than I’ve Ever Seen

Today’s podcast guest is Jim Johnsen, a managing director at the out of home investment banking firm Johnsen Fretty talks about out of home valuations and the out of home debt and equity markets. Here are the highlights. A healthy out of home transactions market. The market is healthy with […]

Why Political Advertisers Are Embracing Out of Home

By Dylan Mabin, President, Geopath Political advertisers are utilizing out-of-home (OOH) media like never before.  In fact, OOH political ad spend jumped 113% in Q1 2022 over Q1 2021 and 90% over the last midterm election cycle in Q1 2018. Plus, almost ninety percent (88%) of all OOH political ad spend is […]

OAAA Nails Website Redesign

Trade association websites have to walk a fine line between communicating lots of information without being cluttered and hard to read.  The OAAA’s new website gets it right.  Well-organized and intuitive.  Some of the things Billboard Insider likes: A clean starting page with 6 menu options and a visible loginbox… […]

USO and Clear Channel Team for Holiday Digital Billboard Ad Campaign

Arlington, Va. (Nov. 1, 2022) – Throughout November, Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) and the United Service Organizations (USO)—America’s leading nonprofit organization supporting service members and their families—will partner on a nationwide digital Out-of-Home (DOOH) media campaign that encourages the public to support deployed service members during the […]

Company of the Day: RBX Media

Company: RBX Media Address: Columbus, Ohio Email: sales@RBXMedia.com Phone: 614-416-7667 RBX Media operates a billboard plant  with 9 faces including 4 digital faces in Missouri and Tennessee.  The company is a member of Geopath, the OAAA and the IBOUSA.  James Bicknell is CEO.  Sandy Seago is Chief Development Officer.   […]

Jim Lyke on Using In-Person and Social Networks to Sell Out of Home

Last week out of home sales veteran Jim Lyke talked about the personal touch when selling out of home.  Today he talks about using in-person and social networks to sell out of home. In person networking. A lot of my local customers were in Rockford.  I became a chamber ambassador […]