Billboards are not passive income. Billboards are not passive income. Billboard Insider reposts this once a year because we get too many phone calls and emails from newbies who think this is so. Google “owning billboards for passive income” and you’ll get rich quick stories written by people who don’t […]
New York, NY – November 7, 2022 – More than half (51%) of advertisers expect to invest more in Out of Home (OOH) in 2023, according to a new survey of brand marketers and agencies released by BWG Strategy, a leading provider of market intelligence, data and other information, and Talon America, a leading independent […]
“Our third quarter unfolded as expected” was how Lamar’s Sean Reilly introduced the company’s earnings release. Here are the results from the Lamar Advertising 3Q 2022 financials and earnings call. Revenue increased by 11% to $527 million for the third quarter. Acquisition adjusted revenue increased by 6%. Local revenue increased […]
“Advertising demand continues to be robust” was how OUTFRONT CEO Jeremy Male introduced OUTFRONT Media’s 3rd quarter 22 financials. Some other highlights from the earnings call. Male expects mid to high single digit growth in the fourth quarter. While there continues to be significant volatility in the financial markets and […]
How does an out of home attorney celebrate a wedding? On a digital billboard. Billboard Insider received this email from Richard Rothfelder of the Rothfelder and Falick law firm. My son and partner Chris got married to Bianca Saturday in Santa Rosa, where Tom Jackson was kind enough to […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Red Sunset Land Outdoor Advertising Markets: Minnesota Address: 9186 Raps Rd, Cook, MN. 55723 Email: info@redsunsetland.com Phone: 218-780-0477 Red Sunset Land Development operates a two two-sided static billboards with a total of 4 faces in Cook, Minnesota. In addition to the out of home business, the company buys and sells […]
Typically, the first six weeks of every new year represents a sales slump for most OOH sales makers/companies. It’s believed to be due to client spending being down during those weeks. However, The Radio Advertising Bureau Statistics dispute that. They show overall client spending during January to be on par […]
OUTFRONT revenues grew 14% in the third quarter of 2022. Here are the results of the OUTFRONT Media 3Q 22 earnings release and OUTFRONT Media 3Q 2022 earnings presentation. Revenues increased 14% to $454 million in the third quarter of 2022. Billboard revenues grew 12%. Transit revenues grew 21%. National […]
By Billboard Planet National Sales Consultant Pete Hautem Lance Bell was a mountain of a man. Stood about 6’2″ and weighed slightly north of 250. No fat. Just muscle. Adding to that frame was his beaver bottom skin Stetson hat always perched on his head. And, of course, he was […]
