Articles by: billboardinsider

Vendor Profile: AdSemble

 This is the first in a series of profiles of the companies who are trying to automate the out of home sales process. Insider counts at least 13 companies which are trying to develop websites to facilitate buying and selling out of home advertising: AdBidx (Australia), ADstruc, AdSemble, Adquick, Bitposter (UK) DoMedia, Fliphound, Kinetic, MyAdbooker (Netherlands), rVue, Site Tour (Australia), Vistar and Xaxis Places. Today Insider talks with AdSemble’s CEO and founder Matthew Olivieri about the company’s product.   Company:  AdSemble […]

by billboardinsider· · 0 comments · Digital Signs

Extra Credit Products and Mary Free Bed St Pats Campaign

GRAND RAPIDS, Mich—The latest campaign from Mary Free Bed Rehabilitation Hospital has brought some Irish spirit to billboards across West Michigan, just in time for St. Patrick’s Day. While Mary Free Bed touts statistics that differentiate their services from other hospitals in the region, leprechauns with prosthetic legs jump and dance, bringing the whimsical and timely ads to life. To see more from Extra Credit Projects, visit www.extracreditprojects.com. For more information on this campaign, contact Rob Jackson at 616-454-2955 or […]

by billboardinsider· · 0 comments · Creative

City Paper Writes About DC Sign Flap

City Paper has written a March 9, 2016 article and a March 15, 2016 article on  Digi  Outdoor Media’s attempts to install digital signs in DC.  Digi Media has spent $20 million to install digital signs on the faces of DC buildings.  The  city’s Attorney General is trying to get an injunction to force Digi to remove its signs.  The Mayor is waffling.  We wrote about this issue in December 2016. Insider’s take:  A real free-for-all.  Digi Outdoor wants to […]

by billboardinsider· · 0 comments · Regulations

Company of the Day: Cameron Outdoor

Company: Cameron Outdoor Markets: North Carolina Headquarters: 805 Trade Street NW Suite 101, Concord, NC  28017 Phone: 704-825-8679 Cameron Outdoor operates a digital billboard off I-85 less than half a mile from the city of Charlotte.  The board reads to the Speedway Boulevard exit and travelers southbound to Charlotte.  Ken Parrott is GeneralManager.  Parrott is also General Manager for Bedgood Advertising.   Paid Advertisement

by billboardinsider· · 0 comments · Business

Watchfire RSS Feed updates billboards during NCAA b-ball tournament

DANVILLE, Ill. – (March 14, 2017) – The focus of collegiate basketball will be on the brackets for the annual college basketball tournament. Owners of Watchfire digital billboards can download free widgets to integrate basketball scores throughout the tournament beginning March 14, 2017. “School spirit is at an all-time high each year during the college basketball spring tournament. RSS feeds with real-time score updates are an exciting way to showcase all the bracket busting upsets and help Watchfire’s customers draw additional interest […]

by billboardinsider· · 0 comments · Digital Signs

OOH Revenue Growth Cools in last 6 mos

US Out of home revenues grew in line with US nominal GDP during 2016.  A look at the last four quarters, however, shows that US out of home revenues growth lagged GDP during the last 6 months of 2016.  Insider will be watching the next couple quarters to see  if this is statistical noise or a trend. US Nominal GDP Growth Compared With US Nominal Out of Home Revenue Growth   Insider is comparing nominal US out of home revenues […]

by billboardinsider· · 0 comments · Business

Rate This Board By Owen Design

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Adam Owen, Creative Director of Owen Design Co., an Austin, TX firm specializing in OOH design and branding.  Adam has designed billboards for over 20 years more than […]

by billboardinsider· · 0 comments · Creative

Dusty’s acquires Woods Outdoor Media

Illinois-headquartered Dusty’s Outdoor Media continues to expand in Tennessee with the purchase of Woods Outdoor Media from David Woods. With the execution of this deal, Dusty’s owns over 410 billboard faces in Illinois, Indiana, Kentucky & Tennessee.   This is the second acquisition this year for Dusty’s in Tennessee.  In January 2017 Dusty’s acquired Jackson Tennessee based Moore Outdoor Media. Insider talked with Dusty’s VP of Sales Travis Rhodes.   Travis, tell us about the acquisition. David Woods was the […]

by billboardinsider· · 0 comments · Business

Daktronics Releases Latest Billboard Technology

BROOKINGS, S.D., March 13, 2017 (GLOBE NEWSWIRE) — Daktronics (NASDAQ:DAKT) of Brookings, South Dakota, releases the DB-6400, the latest addition to their DB-6000 digital billboard series. This new series pairs the most reliable billboard to date with a host of features that enhance lifetime image quality including Snap auto-blending calibration and a 10-year brightness guarantee. “We understand that outdoor companies have a number of business drivers, but when it comes to digital billboard technology there are two that highly impact […]

by billboardinsider· · 0 comments · Digital Signs

Burkhart Outdoor Advertising

Company:  Burkhart Advertising Markets: Indiana, Illinois Headquarters: 1335 Mishawaka Avenue, South Bend, IN  46615 Phone: 574-233-2101 If you’re driving through a small town in Indiana chances are you’ll see a good looking Burkhart steel monopole bracketing each end of town and another Burkhart monopole strategically placed in the middle of town.  Burkhart was started by Charles B Burkhart in 1964 when he placed “I believe in South Bend” signs up around the struggling community. Today Burkhart operates a poster, bulletin […]

by billboardinsider· · 0 comments · Business