Articles by: billboardinsider

Link Media Buys Corey Outdoor

Link Media has closed on the purchase of 108 faces from Corey Outdoor in Atlanta.    Link Media is a subsidiary of Boston Omaha.  Link has done 9 acquisitions since its founding in 2009.   Insider asked CEO Jim McLaughlin about the transaction. Jim, how big a presence do you have in Atlanta as a result of the Corey and Fairway/Clear Channel acquisitions. Our presence in the Atlanta area is still quite small, but growing.  We have 3 additional LOI’s […]

by billboardinsider· · 0 comments · Business

Ocean Chair Goddard Named FEPE President

Global Out of Home business association FEPE International has elected Ocean Outdoor Group Chairman Tom Goddard as its new President. FEPE International represents Out of Home media owners, agencies and technology partners worldwide. Goddard, who has led CBS Outdoor’s international division, Viacom OOH, Metro Advertising and Maiden Outdoor and is also Chairman of MarketingForce, has been a FEPE board member since 2015. He takes over from former Clear Channel International Europe President Matthew Dearden. Dearden says: “In electing Tom as […]

by billboardinsider· · 0 comments · Business

High Point Votes Against billboard expansion

The Triad Business Journal reports that the High Point, NorthCarolina city council has voted against a Fairway Outdoor proposal to expand areas where billboards are permitted to Eastchester Drive, North Main Street and West Wendover Avenue.  High Point’s 48 billboards are currently limited to industrial areas.   Paid Advertisement

by billboardinsider· · 0 comments · Regulations

Company of the Day: Harvest Outdoor

Company: Harvest Outdoor Markets: Illinois Headquarters: 2516 Waukegan Road, PMB 350, Glenview, Illinois  60025-1774 Phone: 847-509-8876 Email: Harvest Outdoor operates a wall and billboard plant in Chicago.  Mike McHugh is the company’s owner.  The company was started in November 1998. One of the company’s billboards with a Vote Trump message was vandalized in June 2017.     Paid Advertisement

by billboardinsider· · 0 comments · Business

Andy McRae on Business Intelligence and Digital Billboard Programming

Andy McRae is General Manager at the digital signage software provider Dot2Dot Communications.  Last week McRae gave an OAAA sponsored talk on dynamic digital billboard programming.  McRae said companies are not incorporating enough business intelligence into digital sign programming.  Andy in your talk last week you said that out of home companies are incorporating time of day, social media, news, weather and sports feeds into their digital sign programming but that they aren’t doing as much with business intelligence even […]

by billboardinsider· · 0 comments · Digital Signs

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Greg Callaham who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services. Meet Me at the Zoo Rating: 4 (very […]

by billboardinsider· · 0 comments · Creative

Burkhart and Extra Credit Projects on the Physics of Simplicity

This week’s design tip comes from Extra Credit Projects and the Burkhart Advertising Blog.  An outstanding 1 minute video on keeping it simple.  Insider thinks more out of home companies should use video to illustrate good and bad outdoor design.   Paid Advertisement

by billboardinsider· · 0 comments · Creative

Clear Channel Outdoor Renews Montrose Co Airport

Montrose,CO,– – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced that the Montrose Regional Airport (MTJ) has awarded it a five-year contract with a five-year extension option to provide a cutting edge digital media program. The new advertising network will allow national and regional advertisers to reach a diverse passenger base travelling through MTJ. CCA has been the out of home (OOH) advertising provider to MTJ since 2000 and CCA will […]

by billboardinsider· · 0 comments · Business

Company of the Day: Harmony Outdoor

Company: Harmony Outdoor Markets: Pennsylvania Headquarters: 114 W Diamond St, PO Box 271, Butler, PA  16001 Phone: 724-282-8000. Email: Harmony Outdoor advertising operates a plant with 90 billboards in four counties in Western Pennsylvania.  The company  is a subsidiary of the family owned Eagle Media Corporation.  Eagle Media owns several Pennsylvania newspapers.  Harmony Outdoor has been in business since 1903 and was formerly Baron Billboards.  The firm is run by Vance Smith, a fifth generation family member.  The firm has […]

by billboardinsider· · 0 comments · Business

Reilly and Fletcher Speech to 58th FEPE Congress

June 8, 2017, Stockholm, Sweden Nancy Fletcher Let me begin by reporting that the US OOH industry is doing well: In 2016, US industry revenue hit an all-time high of $7.6 billion. OOH has grown in every one of the last 28 quarters. Every segment of the business was up in 2016: digital and printed billboards, street furniture, transit, and place-based OOH. One quarter of the Top 100 OOH advertisers are now fast-growing digital or tech brands like Google, Amazon, […]

by billboardinsider· · 0 comments · Business