Articles by: billboardinsider

Neil Bell Says Art Sells on Digital Billboards

This is the third article in a series by Neil Bell of New South Outdoor on Selling digital billboard space.New South is the company that put a tiger tail on an Auburn Alabama billboard to tie into hometown football loyalties.   Neil’s previous articles were Getting the Most out of a Digital Billboard Ad and Digital Billboards Make the The Pie Bigger. By Neil Bell, owner, New South Outdoor. Selling advertising space is, in practice, selling an intangible.  The deliverable is […]

by billboardinsider· · 0 comments · Digital Signs

Huntington Outdoor Buys Echo Outdoor

Huntington Outdoor has recently acquired Echo Outdoor billboards located in Sidney, Ohio. Huntington Outdoors mission is to help small businesses thrive and the buyout of Echo Outdoor provides Huntington with more opportunities to achieve this mission. “We are thrilled to announce the buyout of Echo Outdoor,” said Justin Powell, CEO of Huntington Outdoor. “Sidney is a wonderful area to advertise in and as a company, we are always looking for prime advertising locations to offer our clients.” Paid Advertisement

by billboardinsider· · 0 comments · Finance

Company of the Day: Daily Billboard/B&B Billboards

Company: Daily Billboards/B&B Billboards Markets: Florida Headquarters: 215 Osceola St Jacksonville, FL  32204 Phone: 904-281-0000 Daily Billboards owns 16 full size 14 by 48 billboards which can be changed every day in Jacksonville and two mobile billboards.  The changeable billboards are not digital but use letters. The Company’s affiliate B&B outdoor has 34 permanent vinyl billboards in Jacksonville.  You can watch a 1 minute youtube video of the company’s products here.  Insider thinks more companies ought to follow Daily Billboard’s […]

by billboardinsider· · 0 comments · Business

Clear Channel and JCDecaux Execs join FEPE Board

FEPE International, the global Out of Home advertising association, has elected two new members to its board. Philippe Baudillon will be the Clear Channel representative and Daniel Hofer, who is rejoining the board, is from JCDecaux, in place of Karl Javurek of Gewista in Austria, who is retiring. Baudillon is Regional President of Clear Channel France, Belgium and Netherlands and a member of Clear Channel International’s Executive Committee, while Hofer is CEO of JCDecaux in Germany, Austria, Central/Eastern Europe and […]

by billboardinsider· · 0 comments · Business

Vendor Profile: ADstruc

This is the third in a series of Billboard Insider profiles of the companies who are automating the out of home sales process.  We’ve previously written about Adsemble and Adquick.  Insider counts 9 US companies that are trying to develop websites to facilitate buying and selling out of home advertising: ADstruc, AdSemble, Adquick, DoMedia, Fliphound, Kinetic, rVue, Vistar and Xaxis Places.  Today Insider talks with Pete Anderson of ADstruc.  Company:  ADstruc, Inc. Headquarters: New York City Phone: (646) 590-0944  Email: […]

by billboardinsider· · 0 comments · Business

Outdoor Legal: Don’t Prepay Your Lease Unless You’ve Got a Refund Clause

Many out of home leases require lease payments annually in advance.  Is prepaid rent recoverable if a lease terminates early?  Not unless you have a refund clause.  That’s the lesson of Eujoy Realty v Wagner Communications.  Here are the facts: In 2000 Van Wagner Outdoor signed a 15 year lease with Eujoy Realty Corp in to place a billboard on a rooftop in Queens.  The rent of $96,243/year was due annually in advance.  The lease stated “Should this Lease be […]

by billboardinsider· · 0 comments · Business

New Digital Billboard in Meriden, CT

Insider has edited a previous version of this article to correct some errors.  The sign which is the subject of the article is on private land, not on city land and was not subject to any local disputes. myrecordjournal has an article about a new Meriden, CT digital billboard constructed by Independent Outdoor on I-691 on private land.  Lots of pics of a great looking billboard. Insider’s take:   Digital signs can provide a public service by running public service […]

by billboardinsider· · 0 comments · Regulations

Nick Coston on the 2017 Digital Signage Expo

Nick Coston is an Out Of Home Consultant and Media Buyer with 20 years experience in the out of home industry.  Nick is also contributes to Billboard Insider.  Today Nick gives his impressions of the 2017 Digital Signage Expo. This was my second trip to the Digital Signage Expo, held each March in smokin’ Las Vegas. Each time I’ve had the pleasure of representing my client, AdMobilize, the Miami based computer vision company, whose booth is always one of the […]

by billboardinsider· · 0 comments · Business

Proposal Could Increase TX Billboard Electric Costs

  Insider learned this week that Oncor Electric Delivery Company has filed an Application for Authority to Change Rates with the Public Utility Commission of Texas.  The overall rate increase is 7.5%.  Insider has been told, however, that the rate which impacts billboard companies (Primary DL<=10kW)  will go up by 41%.   Here’s a schedule of the proposed rate increase: Insider would like to hear from any Texas out of home companies concerning the impact of the proposed rate increase […]

by billboardinsider· · 0 comments · Business

Company of the Day: Cuerden Sign Co

Company:  Cuerden Sign Co Markets: Arkansas Headquarters: PO Box 187 Conway, AR  72032-0187 Phone: 501-329-6317 Email: Cuerden Sign Company was founded in 1920 by Henry Cuerden.  The firm originally painted signs.  Over time it entered the neon sign and billboard business.   The firm is owned and operated by the Burton family.  Jasper Burton is President.  In addition to a sign business the firm operates a 38 face billboard plant in the following Arkansas cities:  Conway, Greenbrier, Jacksonville, Little […]

by billboardinsider· · 0 comments · Business