The Grand Rapids based design firm Extra Credit Projects strikes again. It’s come up with a clever winter themed billboard campaign for the Mary Free Bed Rehabilitation Hospital. The ad uses a simple text based design and two consecutive billboards to bring attention to the self referral capabilities of the […]
November 29, 2016 (Washington, DC) – Out of home (OOH) advertising revenue rose 2 percent in the third quarter of 2016 compared to the previous year, accounting for $1.75 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2016 the OOH industry is up 3.2 percent. […]
Insider hears this from time to time: “All LED’s are purchased from the same asian factories so one digital billboard is just as good as another.” Not true. Take a look at the picture below. It consists of a collection of LEDs purchased in Asia. All LED’s are not created […]
Company: Mortenson Outdoor Sign Market: Minnesota Headquarters: PO Box 1001 Fergus Falls, MN 56538-1001 Phone: 218-205-7052 Email: mike@mortensonoutdoorsign.com Mortenson Outdoor Sign is a locally owned private company in Fergus Falls, MN with operates a billboard plant in Western Minnesota. Mike Mortenson was born and raised in Fergus Falls, Minnesota and is […]
What institution has contributed over $2 million towards critical outdoor industry research and to academic scholarships over the past decade? The Foundation for Advertising Research and Education (“FOARE”). FOARE is a private, non-profit 501(c)3 foundation which is administered by the OAAA. Insider talked with the OAAA’s Myron Laible about FOARE. […]
Matt O’Conner the founder of AdQuick sent Insider these thoughts on driverless cars and billboards. AdQuick has developed an online marketplace for buying and selling out of home advertising. Pros for the Billboard Industry: Driver attention is no longer a safety concern, which may open opportunities for sign development and […]
Insider stopped by the OAAA offices for a working lunch earlier this month to discuss the opportunities and challenges facing the out-of-home advertising industry. Insider urges you to visit the OAAA next time you’re in DC. You’ll meet twelve friendly, energetic, creative, hard- working people. Here are pictures from Insider’s […]
Company: Driggers Outdoor Markets: Louisiana Headquarters: 1440 Goodwin Road, Ruston, LA 71270 Phone: 318-251-0244 Driggers Outdoor has over 100 sign locations in Louisiana stretching along I-20 as well as I-49 south from Shreveport. The company is an operator associate of the IBOUSA. Rodney Driggers is the company’s President. Insider […]
Insider asked yesterday whether Driverless cars are a problem or an opportunity for the out of home advertising industry. Driverless cars will create marketing opportunities according to Yariella Coello’s op-ed in yesterday’s MediaPost. Coello states that drivers won’t have to concentrate on the road so they’ll be more receptive to […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
