A reader writes “we have seen a greater than average amount of advertisers slow paying or not paying their bills. Last month we did not hit our 93% collection budget. We also have more in 60-90+ than we have in a long time. I wonder if other companies are seeing […]
Author: billboardinsider
Xfinity and Intersection bring Team USA to Life
The Olympic games are finally here and thanks to Xfinity & Intersection, it’s possible to meet Team USA on the streets of Philly ahead of the Opening Ceremonies. With a new multi-media Out of Home (OOH) campaign, Xfinity is turning bus stops into digital playgrounds thanks to AR. Passersby […]
What Are We Really Selling?
These thoughts are adapted from a breakthrough book “A Technique for Producing Ideas” by James Webb Young. To paraphrase, we aren’t selling OOH space, we are selling ideas. Producing ideas is a very specific process based in some very deep, proven psychology. It is as specific as the production of […]
Rate This Ad By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Arizona Billboard Company
Company: Arizona Billboard Company Market: Arizona. Headquarters: Tanque Verde Road #103, Tucson, AZ 85749 Phone: 877-882-9250 Arizona Billboard Company operates a plant of bus benches, bus shelters, billboards and mobile billboards in Arizona. The company’s principal markets are: Phoenix Tuscon Nogales Wilcox Green Valley Yuma The company has been in business for over 30 […]
Andy Goodman Answers Lease Questions
Out of Home development expert Andy Goodman answers your leasing questions. What do you think of first rights of refusal? In my Lease I have a clause that states I have the first right of refusal to purchase the property. Most property owners are interested in taking the property out […]
Los Angeles Sidewalk and Transit Amenities Program Enters Final Stage
Los Angeles Mayor Eric Garcetti and Jennifer Pope McDowell, Director of Capital Infrastructure, Mayor’s Office of City Services view a shelter design with OUTFRONT/JC Decaux’s Francois Nion Los Angeles-The competition to select a contractor for one of the world’s largest street furniture programs entered its final stage with multiple […]
3 Findings of Ubimo Survey on Consumer Behavior During Covid
Ubimo surveyed 1000 people in the US to assess changing shopping behavior during covid. Key Findings: Retailer loyalty has strengthened among millennial and Gen Z in-store shoppers In-store shopping gets a revamp: consumers go quickly and with a plan Relevant and timely messaging remains key for consumers Retailer loyalty has […]
Company of the Day: AR James Media
Company: AR James Media Markets: New Jersey, New York Address: 1000 Woodbridge Center Drive, Suite 212, Woodbridge, New Jersey 07905 Email: info@arjamesmedia.com Phone: 848-999-2185 AR James Media operates bus shelter advertising, jr posters, bulletins and parking garage advertising in New York and New Jersey. The firm is owned by Jim and Ariana […]
Digital Billboard Delivery Times Slow
Digital billboard delivery times have lengthened. Here’s what manufacturers tell Billboard Insider: Delivery times are as much as 6-12 weeks. This is up from a normal 2-4 week delivery cycle. There is strong demand for digital billboards. Ocean shipping costs have risen dramatically. From $4,000 per container to $20,000 per […]