In a world awash with fake news and with hitherto all-conquering social media now coming under attack from all directions, Out of Home advertising’s status as the most trusted medium is key to expanding the sector, World Out of Home Organization President Tom Goddard told delegates at this week’s Central […]
Registration is now open for the World Out of Home Organization’s next Regional Forum, this time focussing on Central Europe and set for Warsaw, Poland from October 21-23. The forum, which will include a full speaker programme and associated events, preceded by a regional Associations Meeting, will be organised in conjunction […]
The World Out of Home Organisation has signed up another 21 members from across the globe, the culmination of a surge of new members this year. In addition WOO has just had its most successful annual congress ever, in London with more than 800 delegates, making 2026 WOO’s most successful.year […]
The 2026 WOO Global Out of Home Expenditure Report captures Out of Home (OOH) advertising expenditure globally across 2025 and sets out forecasts for 2026. Conducted through a detailed questionnaire to WOO members and OOH associations around the world, it remains the most comprehensive measure of OOH expenditure on […]
The World Out of Home Organization Congress in London, formally launched Version 2.0 of its Global OOH Audience Measurement Guidelines — the most substantial update to the medium’s measurement framework since the original WOO guidelines were published at Congress in 2022. The WOO Guidelines 2.0 now draws on the expertise […]
The World Out of Home Organization has launched an immediate search for a new Chief Executive Officer to lead the day-to-day operations of the global industry body. WOO President Tom Goddard made the announcement during his opening address to delegates at the Annual Congress at the Park Lane Hilton in […]
By DJ Jennings, CEO, Outdoorlink Earlier this month in London, Outdoorlink was awarded the WOO Global Sustainability Award. I’ve had some time to sit with it, and I wanted to share a bit more about what it actually means, because I think the story behind it matters more than the […]
The World Out of Home Organization (WOO) today announced the results of the first ever independently aggregated global study of programmatic Digital Out-of-Home (pDOOH) advertising spend, revealing that the channel generated approximately $1.4 billion in revenue globally in 2025 — equivalent to 7% of total DOOH expenditure. The landmark study, […]
The World Out of Home Organization delegates are gathered in London this week for its Annual Congress and President Tom Goddard welcomed them with the news that global OOH revenues had climbed to US$54bn, 15% higher than 2024. The WOO figures include 85 separate geographical territories accounting for 95% of […]
The global Out of Home industry can expect much more from 2026 than 2025 says World Out of Home Organization President Tom Goddard in a New Year message. “All media need to be able to plan not just weeks ahead but months and years,” says Goddard, “and the same is […]
