By DJ Jennings, CEO, Outdoorlink
Earlier this month in London, Outdoorlink was awarded the WOO Global Sustainability Award. I’ve had some time to sit with it, and I wanted to share a bit more about what it actually means, because I think the story behind it matters more than the trophy.
The nomination wasn’t built on a concept or a commitment. It was built on data from our network. 66.9 gigawatt-hours of annual energy reduction potential. Approximately 39,000 metric tons of CO₂ avoided per year. More than 500,000 fewer service dispatches annually. Those numbers don’t come from a projection or a pitch deck. They come from real operators running real networks.
And the reason those numbers exist is actually pretty simple.
When operators can see and control every asset in their network from one place, without complexity, without guesswork, and without having to roll a truck to find out what’s going on, everything gets better. Energy stops being wasted. Dispatches that never needed to happen stop happening. Decisions that used to be made on assumptions start getting made on real data instead. That’s what our Smart Controllers give operators: straightforward visibility and control over their infrastructure, at whatever scale they’re running.
Sustainability, in that sense, isn’t a program. It’s just what good, simple operations naturally produce.
What I didn’t expect was what happened after the announcement. The conversations at the booth. The doors it opened. The partners and operators who reached out. It was a reminder of how much momentum this industry has when it moves in the right direction, and how many people are genuinely ready to move.
That matters right now. Advertisers are asking harder questions about the environmental footprint of the media they buy. Investors are paying attention to ESG commitments in ways they weren’t five years ago. The operators who can point to real, quantifiable data when those conversations come up are going to be in a very different position than the ones who can’t. Winning this award was meaningful to us, but what it really reinforced is that the window to build that story is now, and the path to get there doesn’t have to be complicated.
We’re just getting started. The same capabilities that earned this recognition are expanding into new markets and new structure types in 2026. The work we’re doing with our customers and partners is only going to compound from here.
Thank you to everyone who has been part of building this, our customers, our partners, and our team.
If you’re an operator ready to start building your sustainability story, we’d love to talk. Reach out at outdoorlink.com/out-of-home.
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