Justin Cochrane, the new head of Bauer Media Outdoor and former CEO of Clear Channel Europe, will speak publicly for the first time about plans and prospects for new integrated media giant Bauer Media at the World Out of Home Organization Annual Congress in Mexico City. Radio and magazine Operator […]
oOh!media CEO Cathy O’Connor is the first speaker to be announced for the World Out of Home Organization’s forthcoming 2025 Annual Congress in Mexico City. O’Connor will explore the growth of retail media and its opportunities for the Out of Home industry. Retail Media is the fastest growing media sector […]
Dino Burbidge, consistently one of the top-ranked speakers at World Out of Home Organization Annual Congresses and Regional Forums, is joining WOO as its first creative-in-residence to lead a strengthened focus on creativity and new technology. Burbidge, whose career spans leading creative agencies including WCRS and major media owner Sky, […]
Global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022’s $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022’s 4.7%. The breakthrough was highlighted in World Out […]
The World Out of Home Organization is showcasing its second Future Leaders Delegate Initiative at the 2024 Global Congress in Hong Kong, to be held on June 5-7. The Future Leaders initiative was launched at the Lisbon Global Congress in 2023 with ten successful applicants. WOO members, national associations and […]
The World Out of Home Organization is boosting its membership growth with the addition of another 13 organizations, eight of them from the APAC region, three from Europe and one each from the United States and Africa. The increased interest from Asia reflects the dynamic growth of OOH in […]
Gregory Fournier, General Manager, Client Development, The Trade Desk, Asia Pacific and Daniel Tan, Managing Director, Mediakeys Singapore have joined the line-up of speakers at the World Out of Home Organization’s APAC Forum to be held in Kuala Lumpur, Malaysia from October 11-13. The Trade Desk is one of the […]
June 7th, 2022. Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told delegates at WOO’s Global Congress in Toronto. OOH has recovered strongly from the pandemic […]
OAAA CEO Anna Bager did a thoughtful interview this week with Tom Goddard the Chairman of Ocean Outdoor and President of the World Out of Home Organization. Goddard is bullish on out of home, bullish on vinyl and he thinks there are private equity opportunities in Latin America, China and […]
Katrin Robertson, CEO of blowUP media and a board member of the World Out of Home Organization, will head the Organization’s panel of judges for its 2020 Awards, to be announced at its Congress in Toronto from June 3-5, 2020. The judges will also include Organization President Tom Goddard and […]
