Tag: Westfield

Why GEFT May Have a Case Against Westfield

In a Billboard Insider article yesterday, GEFT Outdoor’s Jeff Lee was optimistic that he’ll win litigation against the City of Westfield even though Reagan v Austin seems has eliminated his ability to challenge Westfield’s sign code on the basis of differing treatment of on-premise versus off-premise signs.  The issue has […]

Company of the Day: The Westfield Network

Company:  The Westfield Network Markets:  Nationwide Address: 2049 Century Park E, Fl 41, Los Angeles, CA 90067 Email:  usbvcenterleads@urw.com The Westfield Media and Experiential  team manages out of home at Westfield’s US retail, shopping and office properties.  Billboard Insider talked with Loren Miller, SVP US Media and Strategic Partnerships, Unibail-Rodamco-Westfield to learn more. […]

DOOH and advertising increase engagement by 5X

LONDON, UK: In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the powerful interplay between advertising and content in DOOH environments using neuroscience. With so few content media channels able to provide a shared sense of experience at scale, the new study establishes Ocean’s credentials […]

GEFT loses procedural and due process claim against Westfield

On April 25, 2019 GEFT Outdoor lost a procedural and due process claim against Westfield, Indiana relating to construction of a billboard which Westfield stopped in December 2018.  GEFT still has a pending Reed v Gilbert lawsuit against Westfield. GEFT claimed procedural rights were violated because the city issued a […]

GEFT and Westfield Legal Fight Heats Up

Last week Insider wrote that GEFT Outdoor has filed a Reed v Gilbert lawsuit against the town of Westfield, IN for denying a digital sign permit.  GEFT commenced construction and city personnel intervened and things got interesting. The city issued a stop work order but apparently didn’t follow its own […]