Today’s podcast guest is Ian Dallimore, sneakerhead, father of triplets and VP of Digital Growth at Lamar Advertising. Ian is excited about the future of out of home. Here are the highlights. How have improved data tools helped Lamar communicate with clients during the covid crisis. Lamar has a large […]
NEW YORK – March 10, 2020 – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced the launch of unified ad serving. This new solution marries traditional ad scheduling (also known as loop-based) and programmatic advertising in one, central platform. Loop-based ad serving offers media […]
NEW YORK – February 11, 2020 – Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced a partnership with Foursquare, the leading independent location technology platform. This partnership allows brands to measure the effectiveness of digital out-of-home (DOOH) advertising in driving foot traffic to store locations […]
Jesse London has 25 years experience in media sales including 20 years experience selling out of home. Last week he talked about selling out of home versus TV. Today he talks about 7 ways out of home complements online and mobile ads. How do you see out of home working […]
NEW YORK & TORONTO – January 29, 2020 – With rapid advancements in targeting and measurement, and a surging interest in buying DOOH, the programmatic OOH industry is on track for rapid growth in 2020. Vistar Media, the leading programmatic technology provider for digital out-of-home, is helping accelerate that growth […]
Lansing, MI – December 12, 2019 – Adams Outdoor Advertising (AOA), one of the largest independent suppliers of premium out-of-home media, today announced a partnership with Vistar Media, the leading provider of programmatic technology for digital out-of-home (DOOH). With this agreement, AOA’s nearly 300 digital billboards across the United States […]
Here are five out of home stories Billboard Insider thinks you should follow in 2020. Privacy The California Consumer Privacy Act goes into effect January 1, 2020. The act requires companies to get consent from California consumers when they track or sell information on them. A couple dozen more states […]
New York, NY, November 14, 2019 – Vistar Media, the global leader in programmatic technology for digital out-of-home (DOOH), today announced it was awarded “Best Advertising Platform” for the 2019 Street Fight Innovator Awards. Vistar Media was selected for its demand-side platform (DSP) that unifies workflows for buying DOOH and offers […]
Insider sat down with Michael Provenzano, CEO and Co-Founder of Vistar Media, the automated out of home buying platform, during Digital Signage Week. You added several programmatic partners earlier this month. Over the last 8 years we’ve had a Demand Side Platform (“DSP”) for agencies and brands and a supply […]
NEW YORK – October 10, 2019 – Vistar Media, the global leader in programmatic technology for digital out-of-home (OOH), today announced an expansion of the programmatic OOH ecosystem through partnerships with the world’s leading omnichannel demand-side platforms (DSPs). Adelphic, Amobee, MediaMath and Verizon Media are all integrating with the Vistar […]
