This week’s Billboard Insider podcast features Lamar Advertising’s Director of Digital Growth Ian Dallimore. Ian talks about what needs to happen for programmatic buying to increase, how an out of home company can effectively use social media and a not-to-be-missed session at next week’s OAAA 2019 show. Here are some […]
Next time someone tells you that out of home doesn’t work, send them this New York Times article. Two sons rented an Interstate Outdoor billboard on the Black Horse Pike highway in New Jersey for $2,000 for one month encouraging people to call their father to wish him happy birthday. […]
Ian Dallimore is the Director of Innovation & Digital Sales Strategy for Lamar Advertising. Ian has three predictions for out of home in 2019: 1. Programmatic will make a significant impact in the OOH space Programmatic advertising has seen significant year over year growth in the digital OOH space the last […]
Vistar Media’s CEO Michael Provenzano appeared on the Dec 4 Ad Exchanger Talks podcast to talk about programmatic out of home. Vistar’s been on a tear with revenues in excess of $20 million and 65% year over year growth. Here are the highlights. On the digital sign market You’ve got […]
Vistar Media, a programmatic technology company for digital out-of-home (DOOH), announced today the appointment of former Rubicon executive Chris Waterman athe Director of Publisher Partnerships. Before joining Vistar, Waterman was Senior Director of Sales at Rubicon Project, where he led global efforts for digital out-of-home, specifically in North America, and […]
Between now and the end of the year Insider will be asking industry leaders to make predictions for out of home in 2019. Today Vistar Media CEO and Co-Founder Michael Provenzano makes his predictions. Vistar Media operates a platform which enables programmatic buying of digital out of home media. 1) […]
New York – June 28, 2018 – Vistar Media, a programmatic technology company for digital out-of-home (DOOH), today announced the launch of the first global dedicated storefront for private marketplace (PMP) deals in DOOH. Through the Vistar “Deals Discovery” storefront, buyers can now explore custom packages curated by the world’s […]
This digital out of home advertising success story caught Insider’s eye. Wouldn’t you agree that a 3.6X increase in store traffic constitutes success for a digital billboard campaign? NEW YORK – March. 6, 2018 – In a recent initiative, REI – the nation’s largest consumer co-op and specialty outdoor retailer […]
NEW YORK – Dec. 21, 2017 – Vistar Media, a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns, and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced a partnership that provides marketers with highly granular and scalable audience […]
By Steve Nicklin Vice President of Marketing, OAAA For 10 years the Ad Club of New York has held an annual OOH Day. This year’s OOH:NOW event, a celebration of its 10th anniversary, was an impressive display of the innovative ways OOH has developed over the past decade. Avi Javetz […]
