Tag: vistar

Fuel Media Partners with Vistar

Atlanta, GA (02.08.22) – FuelMedia TV, a place-based digital media network serving fuel and convenience venues across the United States, today announced a partnership with Vistar Media, the leading provider of programmatic technology for digital out-of-home (DOOH). With this agreement, FuelMedia TV’s national network of 7,000+ gas pump digital video […]

Uber Selects Vistar as Programmatic Partner

NEW YORK, NY (December 2, 2021) — Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), today announced that it has been selected by Uber OOH, Uber’s digital cartop advertising network, as a new programmatic partner. Uber OOH will leverage the Vistar supply-side platform (SSP) to […]

Vistar Media selected as SSP for Scentre Group

Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), has been selected as the supply-side platform (SSP) for Scentre Group’s inhouse digital network, BrandSpace, providing programmatic access to its high impact inventory in New Zealand. Scentre Group is the owner and operator of five Westfield Living […]

HYP and Vistar Partner to Deliver DOOH Campaigns

(September 7, 2021) – Thanks to programmatic technology, digital out-of-home (DOOH) can be bought in new ways which have proven to be effective from both a qualitative and quantitative perspective. HYP, an Australian tech startup specialising in data and measurement, is pleased to announce its partnership with Vistar Media. HYP’s […]

Company of the Day: Barrett Outdoor

Company:  Barrett Outdoor  Headquarters: 381 Highland St., West Haven CT  Markets: Eastern Connecticut  Phone: 203.932.4601 Email: sales@Barrettoutdoor.com Barrett Outdoor operates a billboard plant in Eastern Connecticut along the I-95 corridor including Bridgeport, Stratford, Devon and Milford.  The Company was started in 1962 by Jack Barrett.  Billboard Insider talked with John Barrett company’s President.  Barrett is […]

Jonathan Gudai says with a return of audiences there is a return of dollars.

On today’s Billboard Insider podcast Adomni founder Jonathan Gudai talks about how out of home is recovering and what he thinks of the capital flowing into programmatic out of home. Here are the highlights. How is out of home recovering from covid? We feel like we are back right now.  […]

Consumers Happy, Receptive and Ready to Spend

  With COVID-19 restrictions lifted and high rates of vaccination increasing, people are out of the house and reengaging with public spaces at an exciting pace.  In fact, the majority of Americans report enjoying being out of the house these days (72%),  feeling happy when they are out of the […]

Vistar Can Measure Moving Inventory Including Taxi and Rideshare Tops

NEW YORK (June 10, 2021) – Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home (DOOH), today announced it can now measure moving inventory, including taxi and rideshare tops, alongside non-moving OOH media types in the U.S. across media owners including Curb, Firefly and Lyft. Driven by the rise in taxi and […]

Vistar Australia/New Zealand Programmatic Spend Up 265%

SYDNEY & NEW YORK (April 1, 2021) – Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home (DOOH), today unveiled year-over-year (YoY) growth figures for its platform in the Australian and New Zealand (ANZ) market. In 2020, Vistar saw increasing adoption of programmatic DOOH, including: 50 programmatic campaigns from […]

OAAA Suppliers Review Outlook for 2021

Clockwise from top left: Kerry Yoakum, Rod Rackley, Michael Provenzano, Jeremy Johnson The OAAA’s Kerry Yoakum moderated a brisk panel discussion in which three out of home industry suppliers reviewed 2020 and discussed the outlook for 2021.    Here’s what the suppliers said about the impact of covid on their […]