Billboard Insider hears a complaint from many independent out of home companies that it is hard to find good installers. At the Spring 2024 IBO show someone suggested that Billboard Insider should put together a list of contractors who do out of home installation and maintenance. We’re happy to put […]
Some reader comments on yesterday’s What Do You Do with Old Vinyl? post. A Midwest out of home exec Tom Giesken uses vinyls for slip n slides or sells them as covers or pond liners. I never dispose of vinyls. They come in handy for so many things; personal and […]
Billboard Insider’s Dave Westburg moderated a panel titled All You Need to Know About Vinyl at last week’s IBO show. The panel included Robert Arnold of Associated Posters, Alex Job of OAI Visual Technologies and Cody Golliher of Circle Graphics. Yesterday the panel discussed technology, sustainability and what to […]
Billboard Insider’s Dave Westburg moderated a panel titled All You Need to Know About Vinyl at last weeks IBO show. The panelists included Robert Arnold of Associated Posters, Alex Job OAI Visual Branding and Cody Golliher of Circle Graphics. Here are some excerpts from the discussion. What is your turnaround […]
In a poll last week 44% of Billboard Insider readers said they sometimes replace storm damaged vinyls for free and sometimes not depending on the relationship. A billboard executive in an area subject to storms explains why: If we have a couple of signs blow out I will just replace […]
Billboard Insider readers are split on whether to require customers to replace storm damaged vinyls. Half of our readers install and replace a storm damaged vinyl for free. 6% always require the client to repair a storm damaged vinyl. 44% say sometimes the replace the vinyl for free and sometimes […]
Chart Source: US Inflation Calculator The US inflation rate accelerated to 7% for December 2021. That’s the highest inflation has been in 40 years. Cost pressures are impacting out of home. Vinyl input costs are up more than 30% from pre pandemic levels. Shipping costs are up nearly […]
Is inflation picking up? Steel Prices are up 75% over the past 12 months. Here’s some narrative from a steel market newsletter:”…due to a variety of factors, the North American steel mills are operating the available assets at a lower rate than previous years. If that is coupled with a […]
Emergency response efforts for the recent hurricane Laura have spurred a new program between government, nonprofits and corporate donors to deal with a long standing OOH industry problem of managing and disposal of spent vinyls once a campaign is complete. Billboard Insider met up with Chris Cowlbeck, General Manager of […]
Insider received this email from an out of home company exec: I decided to try out a new printer. I sent them a job and they included art for free. The art was OK, the vinyl was OK and turn around was on par with everyone else so I was […]
