By PJ Pedroni, VP of OOH Solutions, Smartlink. Writing this hunkered down with my new (temporary) officemates from the SmartCave, the west coast annex of our Huntsville operation, prepared to outwit and outlast the COVID 19 pandemic. Like everyone else, I have been looking for ways to find a sense […]
How do you stay productive when you are social distancing and when sales prospects are not in the office or are not returning your phone calls? Do the tasks which get shoved aside when the phone is ringing and the emails are piling up. Look for new locations. That’s what […]
Want to earn a return of 16-44%/year on your money? Retrofit your holophane billboard lights to high efficiency LED’s. Insider has achieved a 37% return on capital and a 44% return on capital by retrofitting billboards to high efficiency lights. This summer Insider converted 3 two sided billboard structures to […]
Insider moderated a panel on cutting out of home utility costs at last week’s IBOUSA show. Brian Kline of Reliable Electric and PJ Pedroni of Smartlink participated in the discussion. Here’s a summary. What are the benefits of installing high efficiency LED’s High efficiency lights use 70-80% less power. Significantly […]
Today’s podcast guest is Mike Norton, President of Norton Outdoor Advertising, an independent out of home company with 900 traditional and 14 digital billboard displays in Ohio. Mike represents the third generation of Nortons to run the business. Mike sits OAAA Board of Directors, Digital billboard and Innovations committees. […]
Nice article at Mass Transit about how Smartlink’s controllers manage lights at bus shelters. In addition to monitoring displays Smartlink controllers can control lights, monitor if a solar-powered battery is charged and ping a transit operator to make a maintenance call when a light goes out. Smartlink controllers can do […]
Yesterday, Insider excerpted the security sections from the Digital Out of Home Primer. The primer reiterates the importance of physically securing your digital billboards. DJ Jennings of Smartlink reminds Insider that Smartlink has developed systems to keep your digital billboards safe: At Smartlink we have been helping to provide ways […]
Light outages are expensive. Most ad contracts require a 10-25% credit to clients for the outage period. This can be as much as $1,000 per month for a high traffic, high priced urban billboard. Huntsville, Alabama based Smartlink helps billboard companies to reduce lighting credits. Insider talked with Smartlink’s VP […]
By DJ Jennings, Sales Manager, Outdoorlink I found last week’s Billboard Insider article on preventing vandalism interesting. At Smartlink we have been helping to provide ways of addressing these issues as well. About a year ago we developed a camera system for the purpose of increasing the level of proof […]
In May 2017, as part of the IBO Vision effort announced in Scottsdale AZ, IBOUSA and Pinsight Media entered in to an agreement to evaluate utilizing mobile carrier data to provide the number of mobile devices going toward billboard faces as a rapidly deployable alternative to the stale and sporadic […]
