By Paul Wright, founder and CEO of SignValue One of our consulting partners EY, recently published an article by their EYQ think tank titled “Beyond COVID-19: Will you define the new normal or watch it unfold?” It is a fantastic read if you get a chance. The article explores several […]
By Paul Wright, founder and CEO of SignValue Is it a good time to sell my billboard plant? What kind of price do you think we can get? How long will it take? These are all good questions, but they are just the tip of the iceberg. Our clients are […]
Here’s a comparison of the US out of home revenue forecasts. The Group M and Magna forecasts came out this week. Billboard Insider and Signvalue made forecasts in March 2020. Insider asked Paul Wright, the most optimistic of the forecasters if his opinion has changed since March and he said […]
SignValue’s Paul Wright is a realist. He expects out of home industry revenues to decline by 9% in 2020. But he’s still optimistic about out of home. Here are SignValue’s Top Ten Things for the OOH Industry to be optimistic about: 10. OOH is still primarily a local medium. 9. Warmer […]
What’s the outlook for US out of home revenue in 2020? Billboard Insider and Signvalue have prepared projections showing that US out of home revenues could drop 9-14% for the full year 2020. Clear Media China’s experience China experienced peak disruption from the Coronavirus in January and February and now […]
Insider asked Paul Wright and Carson Frost of Signvalue about out of home trends to watch in 2020 and here’s what they said. What are the out of home stories to watch in 2020? (1) One of the stories that everyone should be watching is the deployment of non-traditional digital […]
Signvalue’s Carson Frost had these comments on Insider’s post on out of home management agreements: Great Article! We’ve done a couple of deals this year that involved management agreements at the time of sale. From our experience, we’ve seen management agreements as short as a year to as long as […]
Insider noticed SignValue Paul Wrights’ commented on Governor Roy Cooper’s veto of House Bill 645. Here is what Paul had to say. “Told ya so! We hate to say it, but the Governor of North Carolina (Roy Cooper) probably did the right thing when he vetoed the bill to relocate […]
Insider wrote about out of home brokerage fees yesterday. SignValue’s Paul Wright had comments on the article. In response to your article on brokerage fees, I just wanted to share our policy/experience. Fee Amount You’re about right on brokerage fees. We sometimes charge less than 1% on large deals and fees […]
Insider was asked about Out of Home values. Insider has seen average values of 4-6 times billboard revenue and 8-14 times billboard cashflow during a 30 year career lending to Out of Home. The three US public Out of Home advertising companies had a mean gross value of 5.1 times […]
