Andrea Messimer Henley has 20 years experience in out of home advertising sales. Today Andrea reviews six ways to approach decision-makers. Start at the top – Go to the corporate website. Executives are always listed. Send the CEO a brief email. Ask them who makes decisions on advertising for your company? […]
Dave Daucanski has 15 years experience in out of home advertising sales and sales management most recently at with Clear Channel Outdoor in Dallas and Florida and prior to that at All over Media and Lamar. Insider talked with Daucanski about how out of home sales is changing. You can […]
By Andrea Messimer Henley What’s Wrong About Cold Calling: 30 cold calls in a day is unrealistic. No one wants to do that and it’s unproductive. Let’s be honest. You might get lucky, but it’s not fun. There is no plan most of the time It’s a check in the […]
Yesterday Andrea Messimer-Henley gave 7 rules for selling out of home. Today, Andrea talks about her most memorable out of home advertising campaigns. The All Children’s Hospital (Mall Elevator) This creative originally started out as a Billboard execution. However that changed when the agency shared the layout with me. […]
Andrea Messimer Henley has 20 years experience in out of home advertising sales. Henley is an independent outdoor advertising sales rep in Tampa Florida. Prior to launching her own firm she was a SE Region manager for CBS Malls, an account executive for CBS Outdoor, Clear Channel Outdoor and Adams. […]
Here’s a summary of a talk Terry Carmody of Integration Media and Beverly Rothenberg of NYMM gave on National Advertising at the IBOUSA meeting. Agencies control the business on many large national companies (e.g. BP, Sprint, Verizon, Coke, Sams Club, Walmart) and place the advertising nationally for short 4-6 week […]
By Ken Klein, EVP – Government Affairs, OAAA In election years, when the press reports record spending (again) on political advertising, out of home (OOH) media companies wonder why they don’t get more. In 2014, the OOH share of political ad spend was 1 percent, up from 0.8 percent in 2012, […]
By Joni Schmeichel and Chaz Furman, Daktronics. Having a plan when it comes to selling ad space on your digital billboard inventory is key to the success of your outdoor business. Those who have a strategy in place and explore the newest trends see the best ROI on their displays. […]
Outfront Media has closed the sale of all of its equity interests in the Company’s Argentina, Chile, Mexico and Uruguay outdoor plant to JCDecaux. The sale price was $82 million. Revenue and cashflow were not disclosed. Insider’s take: A good thing for Outfront. The market discounts revenue and cashflow from […]
Douglas Robertson is the CEO and one of the owners of Atomic Billboards (atomicbillboards.com) which operates the largest digital bulletin billboard network in Wichita, Kansas. In addition, Douglas is one of the founders of Fliphound (fliphound.com) the first automated buying platform for the out-of-home industry. Insider interviewed Robertson recently about Fliphound and how it […]
