For Q3 determine if you are on track to make your sales budget. A key to selling more 00H faster is planning for a sufficient prospecting/sales cycle. Don’t waste valuable, limited sales time pursuing new business with too short of a sales cycle. It’s unfortunate that management (for their own […]
In the world of advertising, brands battle for consumer attention across a myriad of mediums and the competition is fierce. From digital platforms to traditional print media, audio, and video, every channel vies for a slice of the advertising pie. How many advertising sales reps are currently working in your […]
Here are some excerpts from OOH Sales expert Kevin Gephart’s conversation with Chris Lytle who has trained sales professionals for 44 years. Last week Kevin and Chris discussed the importance of sales manager courtesy calls. Today they explain the importance of talking about the client’s business. Why a sales rep […]
Last week out of home executive Jonathan Gravis talked about building a high performing out of home sales team. Today he talks about setting expectations and compensation In the realm of OOH sales, success requires a thoughtful strategy in establishing expectations and crafting compensation plans. You’ve assembled a team that […]
Fueling a high-performing OOH sales team goes beyond booking prime locations and closing deals – it’s about cultivating a culture that propels your team to secure the most impactful placements and exceed campaign goals. A high-performing culture in the OOH industry is a blend of key elements: having the right […]
I have had the opportunity to manage sales teams in 4 markets with 3 different companies. Building a successful out-of-home (OOH) sales team is not just about having warm bodies; it’s about assembling a dynamic group aligned with your vision of success. To achieve this, take a systematic approach. This […]
Last week, 28 year out of home veteran Jonathan Graviss talked about 3 traits of high performing out of home sales reps. Today he talks about about two out of home sales wins. What out of home sales are you proud of? I think back to my very first sale […]
Yesterday Jonathan Graviss reflected on 28 years working in out of home. Today he identifies 3 traits of great out of home sales reps. What’s the key to effective out of home selling? Ten or twelve years ago, a group of my sales manager friends across several companies had a […]
A majority of Billboard Insider readers think an out of home sales manager shouldn’t have any accounts. Some readers said there are exceptions… An out of home sales manager has keep some accounts so you don’t forget what it’s like to deal with customers. An out of home executive saysI […]
A reader asks, “Should an out of home sales manager have an account list?” The pro’s of having a sales manager handle some accounts are that they are able to lead by example and it keeps them up to date on market conditions. The con’s of having a sales manager […]
