By Ken Klein, EVP – Government Affairs, OAAA In election years, when the press reports record spending (again) on political advertising, out of home (OOH) media companies wonder why they don’t get more. In 2014, the OOH share of political ad spend was 1 percent, up from 0.8 percent in 2012, […]
By Joni Schmeichel and Chaz Furman, Daktronics. Having a plan when it comes to selling ad space on your digital billboard inventory is key to the success of your outdoor business. Those who have a strategy in place and explore the newest trends see the best ROI on their displays. […]
Outfront Media has closed the sale of all of its equity interests in the Company’s Argentina, Chile, Mexico and Uruguay outdoor plant to JCDecaux. The sale price was $82 million. Revenue and cashflow were not disclosed. Insider’s take: A good thing for Outfront. The market discounts revenue and cashflow from […]
Douglas Robertson is the CEO and one of the owners of Atomic Billboards (atomicbillboards.com) which operates the largest digital bulletin billboard network in Wichita, Kansas. In addition, Douglas is one of the founders of Fliphound (fliphound.com) the first automated buying platform for the out-of-home industry. Insider interviewed Robertson recently about Fliphound and how it […]
