Karla Steele is an independent out of home sales rep in the midwest. Steele recently formed K Steele Solutions to help smaller out of home companies create marketing tools and help with data organization. She has experience with land leases and permits as well. Insider talked with Steele last week. […]
By Neil Bell, Owner, New South Outdoor Most outdoor operators I know are committed to the success of their advertiser’s billboard campaigns. We understand it is imperative that we get them a return on their advertising investment. Otherwise, we can forget about getting that renewal. Sometimes though, we put the […]
Jesse London has 25 years experience in media sales including 20 years selling out of home. Last week he talked about selling out of home versus radio. Today he gives 6 tips for selling out of home versus TV. How would you sell out of home versus TV? (1) I […]
Jesse London has spent 25 years in media sales including 20 years selling out of home. Today he gives 9 tips for selling out of home versus radio. (1) First, let’s find a way to include radio. Radio and out of home complement each other since they reach the on-the-go […]
Wendy Hickey spent 18 years selling out of home before founding ArtPop Street Gallery. Wendy had some great insights into selling out of home on last wednesday’s Billboard Insider Podcast. You spent 18 years in out of home sales. What did you learn about selling out of home? I really […]
Todays podcast guest is Claude Dicks, President of Allison Outdoor, an independent out of home company with 1,270 out of home faces and 29 digital billboards in North Carolina and Georgia. Claude talks about moving from radio into out of home, the gun billboard, digital sign conversions, buying easements, sales […]
Steve Nicklin, the OAAA’s VP of Marketing, travels the country making the case for out of home to ad agencies and ad buyers. Here are 10 tips Steve shared on how to get more national and regional advertising business at the fall IBO conference. Be timely and responsive to the […]
Paul Savka just retired after a 47 year career with Park Outdoor which included stints as a chart and lease manager, assistant manager, sales manager, general manager and most recently as VP of sales. Savka’s boss Rick Steele (EVP Market Operations) says this about Savka “In my 30+ years in […]
Today’s podcast guest is Andrea Messimer Henley talks about how to sell out of home. Andrea is Sr Director of Sales and Business Development at Adomni. On the difference between posters and bulletins. Bulletins are larger…poster showings get more local penetration…A bulletin is like you use a hose to water […]
By Pete Hautem, Sales Consultant, Paragon Printing I read the David English post on Out-of-Home sales rep mistakes. Very good. Let me follow up on that if I may. I’m a sales/marketing “veteran” in this crazy business. Started in 1977 in Atlanta working for Lance Bell’s. Lance’s ABC which was […]
