Can an out of home client refuse to pay if there is a delay in posting a billboard or if they allege that a sales rep misrepresented benefits of the advertising? No. That’s the lesson of OUTFRONT Media vs Hart and Associates. Here are the facts In May 2016 the […]
By Douglas Cordova, VP, Business Development at Wrapify This is going to be a biased article. I love the Out of Home industry and have since the day I started in it almost 12 years ago. I truly believe it is undervalued, underestimated and not given nearly the amount […]
By Neil Bell, Founder and Owner, New South Outdoor At New South Outdoor, we have had a number of new advertisers come on board in the last couple of months that have exclusively run “Now Hiring” ads. I am very happy to have this new business but it got me […]
Today’s podcast guest Auz Khan, CEO of Adwatch Media gives tips on how to use your website to generate more sales leads and what to put on an available billboard. Here are the highlights. What is Adwatch Media and how can it help out of home companies. Adwatch Media is […]
Pete Hautem has 44 years experience selling out of home. We asked him to tell us about a time he failed when selling out of home and what he learned. You learn more from failure than from success. As recently as this year I had a couple of prospects that […]
Experience is a great teacher but the tuition is too high. Sales managers expect you to get out and “sell something!”. I don’t know any sales manager who challenged someone to “get out and solve some problems. On an early sales call I was excited about selling. I wanted to […]
Pete Hautem has 44 years experience in selling out of home. Here are a couple of his keys to effectively selling out of home. Believe in what you’re selling. You’ve got to believe in the concept you’re selling. If I didn’t believe in out of home I wouldn’t have been […]
Pete Hautem has 43 years experience as an out of home and printing sales rep. Billboard Insider asked Pete to talk about 2 sales successes and what he learned Pete, how did you get into out of home? I was out of a job in 1978…My wife worked in Peachtree […]
I’ve written before about the importance of relevance in selling out of home. Several reps have asked me “how can I be relevant?”. Here are 6 ways to be relevant when selling out of home. Get in your prospect’s customer stream. Sign up for the customer’s website notices, get their […]
By Andrea Henley. I listed below the basic sales fundamentals, that I have gathered throughout my career in sales that proved to be successful and ironically, are also found in the famous Children’s Book, “ Green Eggs and Ham. By American Author, Dr. Seuss. Enjoy! Know your company & believe in your products […]
