Circle Graphics Chairman, Rod Rackley has written a great white paper called The Creative Multiplier on the importance of keeping out of home creative fresh. We asked Rod to explain. Where did the paper idea come from? I listened to a talk that John Morgan, the largest buyer of […]
How do you stand out in a world where everyone’s inbox is getting overwhelmed with low-quality, high-frequency, AI-sourced drivel? The human touch. We had a nice discussion with CircleGraphics CEO Rod Rackley at the OAAA show earlier this month. Look what arrived today in the mail today. A vinyl bag […]
By Rod Rackley, CEO, Circle Graphics, Chair of OAAA Suppliers Council Out of home advertising sits at an inflection point. For years, OOH has hovered around a modest share of total media investment. Respected. Valued. But too often treated as an add-on rather than a core pillar of media strategy. […]
Billboard Insider spoke with Rod Rackley, the CEO and President of Circle Graphics on trends in the vinyl market. Circle Graphics leads US out of home printing market in market share, number of factories, customer base, employee count, and revenue. Rod you’re on the OAAA Board of Directors. Could you […]
Here’s a post for everyone under 30. Want to stand out from the crowd? Try hand written notes. Billboard Insider attended the OAAA Geopath 2023 show a couple weeks ago. Look what arrived in the mail. A hand-written note from CircleGraphics CEO Rod Rackley thanking us for doing business and […]
WASHINGTON, D.C. – March 28, 2023 – Scott Wells, the CEO of both Clear Channel Outdoor Holdings, Inc. (“CCOH”) (NYSE: CCO) and its Americas subsidiary, is taking on the role as chair of the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out […]
Circle Graphics and ODN are pleased to announce a new three-year partnership covering almost every aspect of OOH print production. The teams at both companies have known each other for many years, and this foundation of trust and respect enabled a mutually beneficial agreement. “We are very pleased to be […]
Insider continues our conversation with Rod Rackley, this time focused on maintaining and building revenue and what the future might look like for Circle Graphics. Before Covid became the dominate issue, being an OOH printer in this new digital environment was becoming a growth challenge. Yet Circle Graphics has not […]
Rod, let’s talk about issues most businesses supporting the OOH industry have dealt with coming out of the pandemic. I think most printers would agree it’s been a very difficult 6 months as far as getting material and finding enough labor to help get product printed and out the door. […]
Insider had the opportunity to meet with Rod Rackley, President of Circle Graphics OOH Division, for a tour of their Longmont, Colorado facility. Circle Graphics maintains operations in Colorado, California, Ohio, Virginia and Missouri. The Colorado plant is their largest. They print and ship around 2,000 posters each day. Since […]
