Billboard Insider’s readers work at out of home companies which are growing much faster than than the 3.4%/year rate which the US out of home industry grew in the first 9 months of 2025. Look at the results of yesterday’s readers poll on 2025 revenue growth. 84% of Billboard Insider […]
We’d like to poll our readers to see what their revenues did in 2025 and what they expect their revenues to do in 2026. Take our anonymous poll below. We’ll report the results tomorrow. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]
The US out of home industry grew faster than the US economy and faster than inflation during the third quarter of 2025. US out of home revenues increased 4.5% compared to projected growth of 3.5% of the US nominal gross domestic product and 2.9% for US inflation. This marks […]
WASHINGTON, D.C. – December 2, 2025 – Out of home (OOH) advertising revenue increased 4.5% in the third quarter of 2025 compared to the previous year, totaling $2.13 billion based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest third-quarter revenue volume […]
Yesterday’s OAAA US out of home revenue release contained another quarter of good and bad news for the US out of home industry. The good news is US out of home revenues grew by 3% in the second quarter of 2025, slightly in excess of the 2.4% inflation rate for […]
WASHINGTON, D.C. – JUNE 3, 2025 – The U.S. out of home (OOH) advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to new data released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. The […]
US out of home revenues grew faster than inflation in each of the four quarters of 2024. Out of home revenues grew 4% for the year. Inflation was 2.6% for the year. Keep inflation in mind as you go through ad contract or lease renewals. To receive a free […]
It’s fashionable to say that out of home is a GDP plus business – shorthand for out of home is growing faster than the US economy. The numbers don’t support this over the business cycle. Here’s a comparison of nominal US out of home revenues as reported by the OAAA […]
Good news and bad news in the 2Q 2024 US out of home revenue figures. The good news is that out of home growth of 3.4% exceeded inflation of 3.0% in the second quarter of 2024. The bad news is the US out of home industry failed to match the […]
Global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022’s $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022’s 4.7%. The breakthrough was highlighted in World Out […]
