Tag: revenues

Most Billboard Insider Readers Report Healthy Revenue Growth

Last week Billboard Insider reported on slowing revenue growth at the public US out of home companies.  Billboard Insider readers are seeing healthy revenue increases based on our readers poll.  10% of our readers say revenues grew more than 10% in the fist quarter of 2023.  27% of Billboard Insider […]

Are Your Revenues Cooling? Take our Poll

Billboard revenue growth is slowing at the three public US out of home companies.  Causes include fewer national campaigns, weaknesses in California and entertainment and soft programmatic.   Look at these quarterly results for the past year.  Lamar’s excludes acquisitions, OUTFRONT is US media and Clear Channel is the Americas billboard […]

Magna Projects 7% US Out of Home Growth in 2023

Magna’s Winter 2022 Ad Forecast projects the US out of home industry revenues to grow 6.7% in 2023 in excess for 5.8%/year revenue growth for the US ad market.  The December 2022 Magna forecast trims growth by 1% from a previous Magna forecast due to economic concerns. Other forms of […]

Is Out of Home a GDP Plus Business?

From the end of the great recession to the onset of covid out of home was a GDP business.  It rose in line with the US economy.  US out of home revenues grew 3.89% from 2010 to 2019 versus growth of 4.0% for the Nominal US Gross Domestic Product. A […]

US OOH Agency Spend Up 133% in January 2022

SMI reports that the US ad agency out of home spend increased 133% in January 2022 versus January 2021.  Ad Agency spending is returning to out of home after a screeching halt during covid.  Digital advertising is growing fast.  Radio, magazines and newspapers continue to decline.  SMI thinks it captures […]

Billboard Insider Readers Think OOH Revenues Will Grow 5-10% Next Year

On last week’s OAAA webinar PJ Solomon investment banker Mark Boidman cited projections showing that US out of home revenues would grow 9-16% in 2021. Billboard Insider asked readers how much they think US out of home revenues will grow next year.  Two-thirds of our readers expect US out of […]

Covid-19, the economy and US out of home revenues

  Goldman Sachs has a great powerpoint on Coronavirus and the US economy.  Some of the highlights. The coronavirus will reduce US real GDP on an annualized basis by about 35% for the second quarter of 2020.  US GDP will bounce back with annualized growth of about 15% in the […]

What Readers Say About Coronavirus

Here are the reader responses to yesterday’s question about how coronarivus is impacting their companies.  Insider is impressed by the can-do attitude people are showing. An east coast out of home company owner We’ve only had a couple of customers wanting to come off or needing help. Mainly our restaurants […]

Group M Projects 8% US Out of Home Growth

Group M released its Global Media Forecast.   Here are the projections for for the United States Projected Revenue Growth by Media Sector in the United States Out of home advertising is expected to grow by 8% in 2020 before declining to 1% in 2021 due to a slowing economy.  Out […]

US Out of Home Revenues Outpace Economy Again

US Out of home revenues have outpaced the US economy for four straight quarters as you can see in the chart below.  In the third quarter of 2019 out of home revenues grew almost twice as fast as the US economy. What accounts for the increase?  A transfer of ad […]