Tag: RAREFORM

A Use For Old Vinyls

One of Billboard Insider’s friends toured a facility which makes tiny houses.  The facility uses old billboard vinyl as a dropcloths under the houses.  The vinyls cost $10 each online.  Great to see another way to recycle out of home vinyl. Rareform makes totes, duffles, wallets and bags out of […]

Lamar and Rareform Partner to Repurpose Billboard Material

Baton Rouge, LA – June 26, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media (OOH) companies in the world, today announced the formation of a partnership with Rareform, a recycling-based lifestyle brand specializing in converting billboard materials into high-quality products. This partnership will […]

Rareform Recycles Billboard Vinyl

Rareform helps billboard companies promote sustainability by repurposing vinyl and PE.  Insider talked with Rareform’s CEO Alec Avedissian to get an update on what’s new. What’s your elevator pitch? Rareform takes freeway billboards and vinyls and repurposes them into bags and accessories.  We started five years ago.  We were featured […]

New and Noted

The Daily Tar Heel reports that a couple of University of North Carolina students have started a company to recycle billboard vinyl into wallets, purses and backpacks.   One used billboard vinyl makes 200 bags.  The North Carolina students aren’t the first ones to get the idea. Rareform, the Los Angeles […]

OOH Industry Environmental Track Record

By Nancy Fletcher, OAAA President and CEO A quarter-century ago, the US Senate debated billboards. Pro-environment Sen. Barbara Mikulski of Maryland said in 1991, “I am up to my earrings in environmental problems.” Pollution in Chesapeake Bay, she said, is a real environmental problem. Cleaning up toxic-waste Superfund sites – […]

RAREFORM Hits It Big In The Shark Tank

While I have to confess I am not a regular watcher of Shark Tank, Insider did see that our friends at RAREFORM (who we have previously interviewed) had a chance to make their pitch on the show. RAREFORM, who makes products from repurposed billboard vinyl, managed to attract the interest of […]

Art Lives Billboard Campaign

If you were to drive down Sunset Boulevard in the Silver Lake area you would see this billboard, a collaboration between Lamar Advertising,  RAREFORM and artist Tyler Ramsey.  This is the second installment in Lamar’s Art Lives Billboard Campaign originally announced in October 2015. Insiders Take:  Always a positive to show the […]