Rareform Recycles Billboard Vinyl

Rareform helps billboard companies promote sustainability by repurposing vinyl and PE.  Insider talked with Rareform’s CEO Alec Avedissian to get an update on what’s new.

Alec Avedissian showing a recycled billboard vinyl product on Sharktank.

What’s your elevator pitch?

Rareform takes freeway billboards and vinyls and repurposes them into bags and accessories.  We started five years ago.  We were featured on Sharktank two years ago.

How’s that working out for you.

It was good.  We did a deal with Kevin O’Leary and it helped us get exposure that we couldn’t afford before.  That was the biggest asset for us being on the show.

You started by repurposing vinyl

Yes.  A majority of our business is PVC vinyl.  And as the billboard industry has changed we’ve evolved with it.  We now do PVC of PE material.  We take the PE material, turn it into pellets and turn that into other plastic goods.  We’re really a downstream supplier to a lot of the billboard companies.

Top-selling Rareform Tote Bag made with recycled billboard vinyl

What does the PVC vinyl become.

We started with surf.  Our roots are in the California surf lifestyle.  But out bestselling products are totes, backpacks, wallets.  You can find the product in REI stores and 250 other retail stores.  But the majority of our products are sold direct to consumers.

If I’m a billboard company how do I do business with Rareform?

Reach out to us.  Tell us where you have locations, what’s the supply like and we’ll give you access to a logistics PRM system so you can see how much material you have where it’s going, how much is being recycled.  So you have access to the data which is important to you or your customers.

Can I do business with Rareform if I’m outside California?

You can be anywhere in the US.  Just let us know and we’ll do all the pickups and logistics.

[wpforms id=”9787″]


Paid Advertisement

Print Friendly, PDF & Email

Comments are closed.