On last week’s Bell Board Podcast, out of home sales expert Kevin Gephart said to avoid focusing on short term ad contracts. Here are the results of our readers poll on the minimum length of ad contract out of home companies will accept. Jim Mclaughlin says you should also […]
Yesterday Billboard Insider asked readers if their company’s out of home plant had solar powered billboards. Here are the results. Many readers shared their opinions. Mike Brown of Brownhouse Outdoor had a bad experience with solar. I’m in California. I built a double 14×48 billboard in 2022. There was no […]
Today Billboard Insider talked about a legal case in which a lease contained language that said a billboard had to be removed within 5 days of termination of a lease. We pointed out that this may not be enough time if there are weather or equipment rental or scheduling difficulties. […]
Here are the results of Billboard Insider’s reader poll on digital billboard lease up and occupancy. A large majority of Billboard Insider readers said it takes 6 months or more for a new digital billboard to get to full occupancy. 70% was the most popular opinion as to what reasonable […]
Earlier this month Billboard Insider wrote that it takes four months for a new digital billboard to get to full occupancy of 80%. A reader suggested that it may take more than a year to reach full occupancy and that full occupancy of 80% is too high for digital billboards […]
Billboard Insider’s readers work at out of home companies which are growing much faster than than the 3.4%/year rate which the US out of home industry grew in the first 9 months of 2025. Look at the results of yesterday’s readers poll on 2025 revenue growth. 84% of Billboard Insider […]
Billboard Insider’s readers do a good job keeping occupancy high. The billboard industry has a rule of thumb which says that occupancy (sold billboard faces/total billboard faces) should be 80%. 6 out of 10 Billboard readers have an occupancy rate in excess of the industry rule of thumb. Here […]
There’s a rule of thumb in the out of home industry that billboard occupancy (sold out of home faces divided by total out of home faces) should be at least 80%. If your occupancy rate is above 90% you may be leaving money on the table by pricing your […]
Billbaord Insider asked readers earlier this week what’s the minimum land lease term they’d accept if they were putting up a new billboard. This is a topic on which our readers feel strongly to judge from the huge number of responses. 85% of readers want to a landlease with a […]
Almost two-thirds of Billboard Insider readers have used bank debt to grow their out of home companies. Here are the results of our readers poll concerning what forms of debt financing people have used to grow their out of home companies: Insiders Take: We are surprised at how many companies […]
