Today’s podcast guest is Mike Norton, President of Norton Outdoor Advertising, an independent out of home company with 900 traditional and 14 digital billboard displays in Ohio. Mike represents the third generation of Nortons to run the business. Mike sits OAAA Board of Directors, Digital billboard and Innovations committees. […]
Tag: podcast
Andrea Messimer Henley on Entering Out of Home and Being Nice to Installers
Adomni Sr Director of Sales Andrea Messimer Henley appeared on the Financially Speaking podcast in June. Some of the highlights. On Adomni’s business model: What we’re doing at Adomni is offering sort of an MLS-list-your-billboard-inventory so its affordable, it’s easy to buy and it’s all in one platform… On entering […]
Scott Wells on the benefits of independence, a new board and next year’s priorities.
On this week’s Billboard Insider Podcast Clear Channel Outdoor Americas CEO Scott Wells talks about Clear Channel Outdoor’s spinoff from iHeart, the benefits of independence, the new board and priorities for next year. Clear Channel Outdoor Americas consists of the United States and the Caribbean with revenues of $1.2 billion […]
Ian Dallimore: “Our medium has the ability to tell a story every day and now even every minute.”
This week’s Billboard Insider podcast features Lamar Advertising’s Director of Digital Growth Ian Dallimore. Ian talks about what needs to happen for programmatic buying to increase, how an out of home company can effectively use social media and a not-to-be-missed session at next week’s OAAA 2019 show. Here are some […]
Paul Wright says out of home values are 10.5-11 times cashflow
This week’s Billboard Insider podcast features Paul Wright, the top out of home valuation expert in the United States. Paul’s firm SignValue.com appraises billboards, billboard leases and billboard easements. Paul talks about out of home values, a tax case that could hurt values, Landmark Infrastructure and what he thinks of […]
Billboard Insider Podcast Episodes
Here is a list of the Billboard Insider Podcast episodes. You can listen to each episode by clicking on the links below or by using apple podcasts, android, google podcasts, stitcher, tunein or spotify. Episode 5 – Geopath’s Kym Frank discusses mistakes which other media channels have made, Geopath’s measurements […]
Melody Roberts on Principles of Good OOH Design
This week’s podcast guest is Out of Home Creative’s Melody Roberts. Melody discusses out of home design principles, common design mistakes, how digital and static design differ and how to effectively use a designer. Click below to listen to the podcast on your computer or to subscribe to the podcast […]