Here are highlights of day two of the IBOUSA fall conference. Billboard Plant’s Mike Donaldson on managing leases Focus on strikes and home runs. If you have a good lease extend it. If you have a bad lease renegotiate or terminate. Blackbird Media’s Mark Peterson on the importance of out […]
Insider noticed YESCO’s acquisition announcement yesterday, so we reached out to Patrick O’Donnell, President of YESCO Outdoor Media for some details on their purchase. Pat, Why did these signs make sense for YESCO to acquire? YESCO has been operating both its on-premise and off-premise sign businesses in Southern and Eastern […]
Dan Nausley did an excellent job in stressing the importance of partnering with a top notch sales training group who can provide ongoing training/coaching and reinforcement to your sales team. Insider heard from two readers reinforcing this school of thought. Patrick O’Donnell, President of YESCO Outdoor Media had this to […]
YESCO Outdoor Media announced today that it has acquired 95 structures and 210 bulletin faces in Eastern Idaho and Northern Utah. This additional inventory strengthens YESCO’s footprint in the Rocky Mountain West and creates opportunity for additional digital deployment in some underserved geographies. Headquartered in Salt Lake City, UT YESCO […]
The current billboard legislation referenced last week in Billboard Insider was drafted to address one of the most common inequities found in municipal sign codes across the country, the way in which digital (electronic) on-premise signs are regulated versus their off-premise digital counterparts. Many communities have adopted local sign ordinances […]
Digital, Mobile, Video Advertising Veteran Will Lead OOH into the Future July 22, 2019 (Washington, DC) – The Out of Home Advertising Association of America (OAAA), the national trade association that represents the $8+ billion US out of home (OOH) advertising industry, announced that it has named Anna Bager, Executive Vice […]
Insider has written before about how Blip is helping out of home companies sell excess digital sign inventory. YESCO has been used Blip for two years. YESCO President Pat O’Donnell reports that Blip has “fundamentally changed the economics of digital for YESCO.” Some of YESCO’s accomplishments using Blip: An […]
SALT LAKE CITY, UT–(Marketwired – Oct 11, 2017) – Blip, a flexible and cost effective platform for purchasing and managing digital out of home (DOOH) advertising campaigns, released the results of its year-long integration with YESCO Outdoor Media. First launched in June 2016, Blip’s integration with YESCO allows any interested buyer to view […]
