Here’s a chart showing of the change in revenues at the public out of home companies compared to each company’s reliance on roadside billboards. There’s a correlation between how reliant a company is on billboard/poster revenues and how fast it is recovering from covid. Small wonder that Clear Channel Outdoor, […]
On yesterday’s OAAA webinar PJ Solomon investment banker Mark Boidman cited estimates by eMarketer, Magna and Wall Street Research that out of home revenues will grow by 9-16% next year. The big three chief revenue officers were cautious. Lamar’s John Miller said a lot of it depend on what GDP […]
Not good, but improving is how Insider summarizes OUTFRONT’s third quarter 2020 earnings. Here are the results from OUTFRONT’s 3Q 2020 earnings release, earnings deck and conference call. Revenues declined 39% to $282 million during the third quarter of 2020 as primarily because transit revenues are lagging due to low […]
On last week’s OAAA roundtable OUTFRONT CMO Jodi Senese highlighted how the Absolut campaign which is running on OUTFRONT digital billboards in Detroit and Philadelphia takes advantage of the flexibility and targeting of digital billboards. I saw something today actually that I thought was pretty cool. Absolut has digital billboards […]
New York, NY, October 28, 2020 — Artsy, the largest online marketplace for buying and selling fine art by leading artists, is thrilled to announce an ongoing partnership with OUTFRONT Media, one of the largest out of home media companies in North America. The first activation launches on National First […]
In partnership with GIPHY Arts, OUTFRONT is delivering a one-of-a-kind experience to surprise and delight New Yorkers by delivering the first ever GIF powered dynamic clock. This experience is part of MOMENTS by OUTFRONT, an in-house content and publisher platform delivering editorial style content to earn the attention of […]
Two readers asked Insider to explain what’s in a good out of home media kit. A media kit is a document prepared for an ad agency or larger ad client to present information about your company, signs and markets. A media kit differs from a ride sheet in that a […]
Out of home stocks had a volatile third quarter as you can see below. OUTFRONT led the way with a 3.9% gain for the third quarter of 2020. Clear Channel Outdoor was up 2.4% and Lamar declined 0.2% The Standard and Poors Index was up 9.6%. Public out of home […]
OUTFRONT is holding billboard pricing and resuming capital spending according to Jeremy Male. Here’s a selection of his comments at yesterday’s Goldman Sach’s Communacopia conference. Pricing We much prefer to maintain rate integrity…If we have an advertiser that’s paying $100, we’d much prefer to provide some incremental benefit, extra space […]
NEW YORK, Sept. 9, 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the nation’s largest out of home advertisers, today officially launched ‘MOMENTS by OUTFRONT,’ its new content and publisher platform bringing editorial style content to key audiences throughout New York City. The content experiences are curated specifically […]
