On last week’s OAAA roundtable OUTFRONT CMO Jodi Senese highlighted how the Absolut campaign which is running on OUTFRONT digital billboards in Detroit and Philadelphia takes advantage of the flexibility and targeting of digital billboards.

I saw something today actually that I thought was pretty cool.  Absolut has digital billboards in all the swing states…your vote can shake or stir the election with their logo, vote first, drink second.  I thought that was a great proof point of the nimbleness of digital and not covid based but election based.  Contextual relevance.  The ability to go into a specific region…and just be really smart in aligning a brand to an important message….

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