It’s Your Lucky Day! It’s true. We’re extending the deadline to enter the OBIE Awards to Friday, January 19, 2024. That gives you one more week to craft a strong submission and share your very best campaigns of 2023! Winners will be announced at the 82nd Annual OBIE Awards ceremony […]
Senior Executives from Sony Music, Olipop, nutribullet, Big Brothers Big Sisters of America and More Are Slated to Take The Stage to Highlight Out Of Home’s Transformation and Future Outlook NEW YORK, N.Y. – DECEMBER 13, 2023 – The Out of Home Advertising Association of America (OAAA), the leading trade […]
MilkPEP Wins OOH Media Plan of the Year & Gold Award for ‘26.2’ Campaign in Support of Female Marathon Runners WASHINGTON, D.C. – December 5, 2023 – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire US out of home (OOH) advertising industry, today announced the […]
Last week the OAAA announced that US out of home revenues increased 1.1% in the third quarter of 2023. A look behind the numbers finds that three out of home sectors grew and one declined. Roadside billboards which account for almost three quarters of the US market, grew 0.9% in […]
Digital OOH Accounts for Nearly One Third of Sales In Q3, Up 6.8% From A Year Ago November 16, 2023 (Washington, D.C.) – Out of home (OOH) advertising revenue increased 1.1% in the third quarter of 2023 compared to the previous year, accounting for $1.96 billion, based on the […]
It’s Your Moment to Shine The only thing better than being part of OOH history at the OBIE Awards is submitting an entry at a discounted price. You can take advantage of our early entry pricing now through Friday, December 22, so go dig through this year’s campaigns and […]
From strikingly simple creative to cutting-edge executions, the moment has arrived for you to submit your best out of home (OOH) designs for the 2024 OBIE Awards. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence: showcasing the most innovative and impactful campaigns […]
OAAA CEO, Anna Bager was interviewed last week by Street Fight. You can read the entire article on this Street Fight Link, but Billboard Insider wanted to share a few excerpts from the article How has the OAAA changed since its founding in 1891? The association was formed as the […]
Insider heard that the OAAA had recently expanded their Independent Media Company Advisory Group. We were pleased to learn from Mike Hershey at OAAA that Diana Stevenson, CEO of Grace Outdoor, will be leading the group and the initiative. We reached out to both Mike and Diana to learn more […]
Michael Galasso of Robbins Kelly Patterson and Tucker talked about regulatory and permit issues that the recent IBO show. Galasso practices out of home law in Ohio, Kentucky and Indiana. Here are some excerpts from his talk. Getting into out of home I did litigation work. I was assigned to Norton Outdoor […]
