Marci Werlinich is VP of Membership and Administration at the Outdoor Advertising Association of America (OAAA). She’s spent her entire 31-year professional career serving the OAAA and its members. Marci focuses on membership recruitment, planning logistics, human resources and information technology. Marci was elected into the OAAA Hall of Fame in […]
FBI headquarters provided this update to the Outdoor Advertising Association of America (OAAA): “Fugitive Demeko Wells was featured on digital billboards in the Tampa, FL, area. The pressure created by the billboards influenced Wells to turn himself in the day after the billboards were posted. “After turning himself in, Wells […]
Thanks to the OAAA for allowing us to reprint their article. MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good value in today’s […]
Insider thanks the OAAA for permission to reprint. The courts have long recognized billboards as a form of speech, protected by the First Amendment. A bold proof point to this long-held legal premise is the back and forth dialogue displayed on billboards. (Commercial and non-commercial messages.) “I am active on […]
In their March Legal Report, OAAA Counsel Eric Rubin explores the ties that bind all outdoor advertising companies. A shared interest in the core legal and legislative issues transcends size and geography. OAAA members range in size from closely-held independent companies that serve a limited number of markets to public […]
US Out of home revenues grew in line with US nominal GDP during 2016. A look at the last four quarters, however, shows that US out of home revenues growth lagged GDP during the last 6 months of 2016. Insider will be watching the next couple quarters to see if […]
From the OAAA Outlook Newsletter When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. Zukin, general manager of Meadow Outdoor Advertising sees new more efficient, longer-lasting LED lights his company is installing on all its lighted billboards in Oregon and six other […]
By OAAA staff. In the newest Nielsen OOH research study from OAAA, more than half of US adults 18+ report they have noticed a poster billboard in the last month. Given today’s highly competitive and fragmented media environment, another important finding is most respondents agree poster ads stand out more […]
William K. (Bill) Reagan started Reagan Outdoor Advertising in 1965, the year he and his wife Julia were married. The company and the marriage are thriving, and their three adult children are active in the business. Reagan Outdoor Advertising now operates 4,000 billboard faces in Nevada, New Mexico, Utah, and […]
By Nancy Fletcher, President, OAAA Thank you, OAAA principals, for sharing your honest thoughts with senior staff, in our recent telephone interviews. Here are 10 take-aways from owners and top executives at more than 75 OOH media companies, large and small. This valuable input, via one-on-one interviews: Helps guide […]
