OAAA announced on February 4 that President and CEO Nancy Fletcher plans to step down at the end of 2019 after nearly three decades at the helm. Insider asked Nancy to share her insights about lessons learned and what’s next. Nancy, with 28+ years at OAAA, what’s your top take […]
February 4, 2019 (Washington, DC) – The Out of Home Advertising Association of America (OAAA) announced today that Nancy Fletcher, one of the longest-serving leaders of a national trade association, will step down as president and CEO at the end of 2019, after leading the association for nearly three decades. […]
Start-Up OOH Media Company Creates Immersive Experiences January 30, 2019 (Washington, DC) – BOLDSITE Media, a destination OOH media company, has joined the Out of Home Advertising Association of America (OAAA). BOLDSITE is an OOH advertising company that partners with real estate developers, advertising agencies, and brands to create immersive […]
By Ken Klein, OAAA Executive Vice President, Government Affairs Vice President Pence’s brother Greg joined the committee that controls billboard issues in Congress. A pro-life Marine, Greg Pence (R-IN) says President Trump needs more Marines in Congress to accomplish Trump’s mission. Pence will be joined on the transportation committee by anti-Trump […]
Commercial News has a feature on Danville, IL headquartered Watchfire signs. From March to September Watchfire will be installing the largest single video in the world at the Fremont Street Experience in Las Vegas. 130,000 square feet of digital signage. That’s equivalent to 193 bulletin faces in case you’re counting. […]
By Nicole Randall OAAA Communications Senior Director When law enforcement is on the lookout for a wanted criminal or a missing person, media publicity is one of the best ways to generate leads. For more than a decade, the OOH industry has worked with the FBI to immediately notify the […]
The OAAA/Geopath 2019 OOH Media Conference + Expo is being held this year at the Aria resort in Las Vegas, Nevada. The dates are May 20-22 and you can register now. Over the coming weeks, Insider will be providing more information on speakers and events. If you are interested in […]
By Nicole Randall OAAA Communications Senior Director If you’ve been watching network TV lately, you’ve likely seen some of your favorite GEICO commercials from years past. The insurance company, known for their hilarious TV ads, is asking fans to vote for The Best of Geico for a chance to appear in an […]
Entries for the OAAA\Geopath Local OOH Case Study Contest are now being accepted. Each year, the contest helps to generate quantifiable proof of the value OOH provides within local ad communities – a critical component to selling OOH. Entry is simple, and winners could win money or a trip to Las Vegas! Here […]
Who Will Take Home Top Honors? At the 2019 OAAA\Geopath OOH Media Conference + Expo in Las Vegas, the OOH industry will pay tribute to its most influential leaders and visionaries with the presentation of the OOH Industry Awards. These awards are given to individuals who have added to the legacy of […]
