Digital, Mobile, Video Advertising Veteran Will Lead OOH into the Future July 22, 2019 (Washington, DC) – The Out of Home Advertising Association of America (OAAA), the national trade association that represents the $8+ billion US out of home (OOH) advertising industry, announced that it has named Anna Bager, Executive Vice […]
In June 2018 the city of Cincinnati passed a 7% tax on billboard revenues. Lamar and Norton Outdoor got the tax blocked in court. The case is on appeal. On Wednesday’s Billboard Insider podcast Insider asked Mike Norton what he learned from that experience: I would like to think that […]
Robert and Sam Kovacs have written about Lamar Advertising at Seeking Alpha. They say Lamar is a conservative stock with a 4.6% dividend yield, projected dividend growth of 4-6%/year and “decent not exceptional” projected capital gains. The Levis have out of home in their blood. Clear Channel Outdoor EVP Dan […]
The Foundation for Outdoor Advertising Research and Education (FOARE) has awarded scholarships to two graduate students with a future in community planning. The Reagan Family Scholarship Endowment, awarded to graduate students studying city or urban planning or a similar discipline, is intended to help groom a new generation of leaders […]
By Nicole Randall OAAA Communications Senior Director Netflix hit series Stranger Things returns for its third season July 4, promising fans “one summer can change everything.” To promote the new season, the series has partnered with major brands to provoke a sense of 1980s nostalgia, a throwback to the decade in which […]
By Nancy Fletcher OAAA President and CEO As OAAA welcomes new leadership in the fall, I want to take this opportunity at the halfway point of 2019 to share with you “must-know” news about the OOH industry and OAAA. OAAA’s new leader Soon the OAAA Search Committee plans to make […]
By Ken Klein OAAA Executive Vice President, Government Affairs Business loves the start-up (Apple is the No. 1 customer of OOH). But what can business learn from 100-year companies, the centennials? “How do they do it?” asked a trio of business gurus who published their findings in the Harvard Business […]
One of the many things Insider loves about OOH is our commitment to doing good in our communities and the world. One of the groups that operators work with is The Foundation for a Better Life and their PassItOn.com out of home campaigns. Insider had the opportunity to interview Gary Dixon, President […]
From the OAAA Outlook Newsletter OOH revenue in the United States is expected to continue its steady growth through 2019 and 2020, according to the US Media Forecast Report recently released by GroupM, WPP’s media investment group. Overall ad spend in the US grew by 9.5 percent in 2018. The group forecasts […]
Here is an update on privacy issues, based on the OAAA-sponsored meeting of industry attorneys in New York on June 6 and the annual privacy summit sponsored by the Digital Advertising Alliance (DAA) in Washington, DC, on June 5-6. State Activity An unprecedented number of states have considered pro-privacy legislation […]
