The Foundation for Outdoor Advertising Research and Education (FOARE) has awarded scholarships to two graduate students with a future in community planning. The Reagan Family Scholarship Endowment, awarded to graduate students studying city or urban planning or a similar discipline, is intended to help groom a new generation of leaders […]
By Nicole Randall OAAA Communications Senior Director Netflix hit series Stranger Things returns for its third season July 4, promising fans “one summer can change everything.” To promote the new season, the series has partnered with major brands to provoke a sense of 1980s nostalgia, a throwback to the decade in which […]
By Nancy Fletcher OAAA President and CEO As OAAA welcomes new leadership in the fall, I want to take this opportunity at the halfway point of 2019 to share with you “must-know” news about the OOH industry and OAAA. OAAA’s new leader Soon the OAAA Search Committee plans to make […]
By Ken Klein OAAA Executive Vice President, Government Affairs Business loves the start-up (Apple is the No. 1 customer of OOH). But what can business learn from 100-year companies, the centennials? “How do they do it?” asked a trio of business gurus who published their findings in the Harvard Business […]
One of the many things Insider loves about OOH is our commitment to doing good in our communities and the world. One of the groups that operators work with is The Foundation for a Better Life and their PassItOn.com out of home campaigns. Insider had the opportunity to interview Gary Dixon, President […]
From the OAAA Outlook Newsletter OOH revenue in the United States is expected to continue its steady growth through 2019 and 2020, according to the US Media Forecast Report recently released by GroupM, WPP’s media investment group. Overall ad spend in the US grew by 9.5 percent in 2018. The group forecasts […]
Here is an update on privacy issues, based on the OAAA-sponsored meeting of industry attorneys in New York on June 6 and the annual privacy summit sponsored by the Digital Advertising Alliance (DAA) in Washington, DC, on June 5-6. State Activity An unprecedented number of states have considered pro-privacy legislation […]
By Nicole Randall OAAA Communications Senior Director Generation Z is a growing marketing demographic as its oldest members are beginning to come of age. Gen Z, defined as those born after 1998, commands $44 billion in buying power. Some reports project this generation will command nearly 40 percent of all consumer […]
By Q Chaghtai Digital Brand Manager at OAAA As I wake to dawn breaking through my 11th floor apartment windows, I gaze off into a perfect view of the city. To the south, I’m greeted by the Capitol building across an expanse of DC brownstones, and if I turn my head […]
May 29, 2019 (Washington, DC) – Out of home (OOH) advertising revenue rose 6.0 percent in the first quarter of 2019 compared to the previous year, accounting for $1.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). The revenue increase marks nine years […]
