Is Your Case Study Strong Enough to Win A Media Plan Award? The OOH Media Plan Awards program honors effective OOH media plans that maximize the synergies between media and creative strategies by budget size. Eligibility for the 2020 OOH Media Plan Awards competition requires an OOH campaign ran […]
By Ken Klein, EVP – Government Affairs, OAAA Out of home media is completing a basic but meaningful step for sustainability: switching its light bulbs. Nationwide, this practical step means: Improved energy efficiency and less energy load, requiring less energy generation Better lens technology that reduces light “spillage” Fewer maintenance […]
Join OAAA and Geopath for a Virtual Independent Operators Seminar on Wednesday, July 22 from 2 – 4 PM eastern. Hear from industry experts as they discuss topics important for running a successful OOH company in today’s turbulent media business. The seminar will feature several short but content rich sessions […]
After nearly 25 years at OAAA, Stephen Freitas, CMO, has announced his intention to retire at the end of the year and has agreed to transition to a new role as EVP of Industry Initiatives where he will act as a senior advisor to OAAA and continue to leverage his […]
Don Avjean, VP of Government Affairs for OUTFRONT Media, plans to retire at the end of July after nearly 50 years in the industry. The OAAA created a Q&A with Don as well as video tribute which you can view below. Thanks Don for your years of service to the […]
An OAAA Special Report Expect three “more” trends: more legal cannabis, more demand for cannabis advertising, and more debate. Here are highlights of OAAA’s June 17 webinar: Revenue-hungry state and local governments are collecting millions in taxes and fees. Cannabis is legal (in some form) in 33 states; legalization measures […]
OAAA President and CEO Anna Bager interviewed Mark Tutssel (former executive Chairman – Leo Burnett Worldwide) last friday as part of the OAAA’s lunch break series. Some of the highlights. What is the real value of out of home? When I first got into advertising I worked at Saatchi and […]
The out of home debt markets have been remarkably resilient during the Covid. Clear Channel just amended its credit agreement to get more flexibility. OUTFRONT did the same in April. Lamar expects to come through the downturn without asking for any covenants amendments from its lenders and it raised $400 […]
Last week Anna Bager moderated a discussion titled why OOH Should Be The First Place Brands Go Post-Crisis. Some takeaways; Covid may give boost to out of home company home officing Active OOH sectors now are insurance, banking and alcohol Experiential Out of Home has been hit hard by Covid. […]
June 15, 2020 (Washington, DC) – According to a new U.S. consumer summer travel survey, after months of being cooped up inside, Americans plan to get out and hit the road in big numbers this summer. In a survey commissioned by the Out of Home Advertising Association of America (OAAA) […]
