Here is Anna Bager’s letter which begins the OAAA 2020 Annual report. Looks like OAAA had a good year with 45 new members added during 2020. Dear members, colleagues, and friends, The Association of National Advertisers announced recently that the 2020 marketing word of the year is “pivot,” followed by […]
Tag: oaaa
Independents Account for 29% of US Bulletin/Poster Market
Readers expressed skepticism about this slide in an OUTFRONT investor presentation showing independent out of home companies accounted for 34% of 2019 US Out of Home revenues. The OUTFRONT slide cited OAAA revenue estimates. Insider reviewed the numbers with the OAAA. The OAAA’s revenue figures include not just roadside bulletins […]
Ken Klein’s Top 10 Out of Home Stories for 2020
By Ken Klein, EVP – Government Affairs, OAAA 1. Out of Home media was considered essential business State shutdown orders included lists of essential businesses that could/should continue to operate, such as this Executive Order from Connecticut’s Governor Ned Lamont: New York State, responding to a query from Lamar Advertising […]
OAAA Webinar on New Stimulus Package is Today
BREAKING NEWS . . . CONGRESS APPROVED A NEW STIMULUS PACKAGE. OAAA immediately scheduled a webinar to explain help for small businesses, featuring presenter Sarah Donovan, Senior Policy Advisor of the Venable law firm. This webinar will focus on updates to the Paycheck Protection Program regarding deductibility and applying for […]
New Covid Relief Package and PPP Loans
As of Monday night , the House has approved a $900 billion pandemic relief bill and was sending it to the Senate for late-night consideration after days of hard-fought negotiations. We are still waiting for a final signed bill and additional analysis on the final package. It does appear to […]
Kinetic Wins OAAA Media Plan of the Year
WASHINGTON D.C. (December 17, 2020) – Today, the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, announced the winners of its 21st Annual OOH Media Plan of the Year awards. This year’s OOH Media Plan of the […]
Rich Zecchino on when to accept and when to reject ads.
During last week’s OAAA legal seminar, Adams Outdoor VP and General Counsel Rich Zecchino reviewed when to accept and when to reject ads. “As a company we control…the ability to approve or reject ad copy for any reason…I can’t tell how many phone calls when someone says you have to […]
What an Auto Company Thinks of Out of Home
OAAA and Adweek put on a two hour conference – Elevate Out of Home 2020 – last week consisting of interviews with CMO’s about how their companies use out of home. OAAA President and CEO Anna Bager asked Hyundai CMO Angela Zepeda to talk about out of home and she […]
What People Say About DOOH Standardization
Six leading digital out of home technology platforms are standardizing the way that ad inventory is named and defined. See related post today. Here’s what people tell Billboard Insider about the initiative: Anna Bager, President and CEO, OAAA Standardizing the way DOOH inventory is termed and categorized is a significant […]
Anna Bager: The strength of our industry is still there. The power of our medium is still there and we’ve grown stronger.
Today’s podcast guest Anna Bager reflects on an eventful first year as President and CEO of the OAAA. Anna says the the US out of home industry is coping well with covid and she identifies out of home trends to follow. Here are highlights. How is the US out of […]
