WASHINGTON D.C. (May 7, 2021) – The Out of Home Advertising Association of America (OAAA), today released a comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home (DOOH) media. The “OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices” will establish an industry-wide measurement […]
WASHINGTON, D.C. (May 3, 2021) —The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, today announced that Karen Germ has joined as Vice President of Marketing. Germ, who will be based in the trade group’s New York office, was brought on to implement OAAA’s industry-leading initiatives to raise awareness for and elevate OOH as […]
Chris Cowlbeck and his fantastic team at IBO are planning a fun and educational Spring Conference at the Sheraton Denver Downtown Hotel on May 5 through 8. While the last couple of conferences were enjoyable and helpful as usual, they were largely relegated to virtual presentations and smaller audiences because […]
Yesterday’s OAAA Lunch Break was titled Driving Success with Research and Data. One slide prepared by OAAA VP Steve Nicklin caught Billboard Insider’s eye. Magna forecasts 12% growth in US out of home revenues in 2021 versus growth rates of 8% for digital media, 5% for national TV and 1% […]
The OAAA/Geopath 2021 Conference Agenda has been released. Billboard Insider doesn’t want to miss the Leadership Outlook panel. Plenty of other great panels. US House Majority Whip James E. Clyburn and Ken Klein on Political Issues Alexis Ohanian and Adquick CEO Matt O’Connor on OOH for Social AmpliAnna Gager interviews […]
Ken Klein OAAA Executive Vice President, Government Affairs From the heart of the old Confederacy to the desert West, voters and elected officials continue to expand legalization of marijuana. Latest developments include: Out of home media continues to dominate cannabis ad spend, with 42 percent overall share (Kantar tracking). Several […]
MegaBrands is a comprehensive review of the largest national advertisers in both OOH and total media. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. Ranked in order of OOH spending, the top 20 advertisers […]
By Anna Bager – President & CEO of OAAA “All politics is local,” former House Speaker Thomas “Tip” O’Neill used to say. Well, the same premise is true with advertising about COVID vaccines. Across the country, governments and health authorities are communicating the importance of getting vaccinated against COVID-19. Out of […]
RESTON, Va., March 31, 2021 – Out-of-home (OOH) advertising remains a vital part of building brand awareness and plays an increasingly important role in advancing the consumer journey. That’s why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce that it has […]
Today’s podcast guest, Stephen Freitas (Executive Advisor to the OAAA and Partner in OOH Capital) says the out of home industry needs to make it easier to transact. He also tells a great story about Malcolm Gladwell. Is the out of home industry doing a good job marketing itself? Yes….If […]
