By Steve Nicklin, SVP Marketing and Analytics, OAAA With the NFL playoffs picture now decided, there’s building anticipation about Super Bowl LVI on February 13. Most advertising professionals know that the Super Bowl is the most expensive media platform available, and this year’s thirty-second spots are projected to hit a […]
The OAAA 2021 annual report was released yesterday. We are reprinting Anna Bager’s letter to the out of home industry. Dear OAAA members, colleagues, and friends, I am delighted to share the 2021 OAAA Annual Report with you. As the world grapples with returning to normalcy, one thing is certain […]
The roadside billboard business has put covid in the rear view mirror. Street furniture and transit are recovering but still down. Place-based lags. That’s apparent when you parse the US out of home industry by format as reported by the OAAA. This chart shows the third quarter 2021 performance of […]
WASHINGTON D.C. (December 9, 2021) – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the winners of its Annual OOH Media Plan of the Year Awards. This year’s OOH Media Plan of the Year […]
Key Hires Demonstrate Commitment to Advocating for OOH as a Transformative Media Asset for Reaching Consumers WASHINGTON D.C. (December 8, 2021) – The Out of Home Advertising Association of America (OAAA), announced today that digital ad industry veteran Laura Colona has been appointed as Executive Vice President, Commercial Marketing Officer, […]
WASHINGTON D.C. (December 7, 2021) – Out of home (OOH) advertising revenue increased 38 percent in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion, based on figures released by the latest Out of Home Advertising Association of America (OAAA) OOH Ad Revenue Report findings. […]
Where can you find resources to help you sell out of home? Here are 8 tools to assist you in selling out of home. Visit the Sales Page of Billboard Insider. Lots of articles on how to sell out of home. And watch this space for further developments because […]
Billboard Insider is taking today and tomorrow off for Thanksgiving. We have lots to be thankful for: To Outfront Media Real Estate Rep Shelli Bergren for being Billboard Insider’s first newsletter subscriber. To SignAd’s Taylor Buckholtz for being Billboard Insider’s most recent and 3,122nd newsletter subscriber. To Anna Bager and […]
WASHINGTON D.C. (November 18, 2021) – Out of home (OOH) advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a new consumer survey. More than two-thirds (67%) of Gen Z and Millennial consumers recall seeing out of home advertising on social media, and […]
WASHINGTON D.C. (November 16, 2021) – According to new research, COVID is no longer standing in the way of most future consumer travel this winter. Nearly half of travelers (48%) are saying that they have either already made travel plans for the first half of 2022 or intend to do […]
