Scott Bell gives some lessons on starting a billboard company in a profile in Auburn’s Harbert College of Business. Scott and Neil Bell started, ran and sold Bell Media’s billboard business in Georgia. Scott now runs Bell Media, a web design, marketing and hosting company. Neil Bell went on to […]
By Neil Bell, Owner, New South Outdoor Most outdoor operators I know are committed to the success of their advertiser’s billboard campaigns. We understand it is imperative that we get them a return on their advertising investment. Otherwise, we can forget about getting that renewal. Sometimes though, we put the […]
New South Outdoor’s Neil Bell had quite a bit to say about selling out of home on yesterday’s Billboard Insider podcast. Here’s a selection of his comments. How to sell billboard advertising. One thing we always have to remember in this business is our success is tied to our customer’s […]
Today’s podcast guest Neil Bell worked for Lamar and Watchfire before founding New South Outdoor, an independent out of home company in Alabama. He talks about finding sites, selling ads and the leading software tool which boosts his company’s profitability. Some highlights What have you learned about securing new locations […]
MH OUTDOOR MEDIA LLC (MHOM) a subsidiary of MAC HAIK ENTERPRISES LTD, announced October 17th the acquisition of the East Alabama billboard assets of New South Outdoor. The acquisition includes 59 static and 13 digital billboards. New South Outdoor will retain billboards in the Huntsville and Decatur, Alabama markets. “New […]
Last week Insider asked for reader feedback on refurbishing 10 year old digital billboards. New South Outdoor Owner Neil Bell shares his experience. Neil what digital billboards did you refurbish? I just replaced two 11-year-old Watchfire units with their “Reface” program. It was a great experience. They swapped out the […]
By Neil Bell, Owner, New South Outdoor When I began in this business, I was fortunate to receive great training from my employer and that early instruction has served me well throughout my career. The most important lesson, by far, was how to conduct an effective sales call. Billboard Insider […]
Tornados damaged parts of Alabama this week. Neil Bell tells Insider that New South Outdoor’s Auburn plant was undamaged but the company used its digital signs to do lots of public service advertising. A tornado wripped a vinyl off a billboard and carried it 20 miles away where it landed […]
Company: New South Outdoor Markets: Alabama Address: 2135 Interstate Drive #123, Opelika, AL 36801 Phone: 334-625-0345 Email:info@newsouthoutdoor.com New South Outdoor operates a billboard plant in east Alabama with a concentration in Opelika and Auburn. The company has innovative tiger tail billboards which play up loyalty for the Auburn Tigers in […]
Neil Bell of New South Outdoor asks: Are you aware of any standard light credit for lights not working on a static sign? Here’s the language Insider uses in his ad contracts: In the event of a loss of illumination, Advertiser shall be entitled to a credit of ten percent […]
